Daware > Tracking Agency
The Daware tracking agency helps you ensure the reliability of your data collection—including tracking, server-side tracking, tagging plans, and GDPR compliance—so you can precisely manage your user acquisition.
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Tracking involves three key areas: data collection, compliance, and management. Our tracking agency offers support that covers these three pillars:
Tracking is the invisible cornerstone of any acquisition strategy. Without reliable data collection, no media, SEO, or CRO decisions can be made on a solid foundation.
With the strengthening of the GDPR, the widespread use of ad blockers, and the gradual restriction of third-party cookies, traditional client-side tracking is becoming less reliable: missed conversions, distorted attribution, and poorly optimized budgets.
Server-side tracking allows you to regain control over data collection by moving it to a server rather than the user’s browser. At Daware, we support discerning brands in the implementation, migration, and management of these measurement architectures, applying the same high standards as we do in our other areas of expertise in user acquisition.
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Traditional client-side tracking is reaching its limits: browsers that block third-party cookies, ad blockers, refusal to consent, and discrepancies between platform data and business reality.
Working with a tracking agency means:
CEO
Account Manager
SEM Consultant
SEO Consultant
By choosing a GEO agency like Daware, you rely on expertise dedicated to optimizing your visibility on the generative motors (ChatGPT, Perplexity, Gemini, Claude...). We help you appear in AI responses, where decisions are made and brand awareness is built.
We take care of all aspects of your business GEO strategy structuring and enriching your content, optimizing your informational presence, improving your thematic authority and adapting to the rapid evolution of generative search.
Our approach combines rigor, innovation and a detailed understanding of generative models to give you solid, lasting visibility in the AI ecosystem.
A tracking agency is an agency that specializes in ensuring the reliability of digital measurement: implementing and auditing data collection tools (Google Tag Manager, GA4), developing a tagging plan, configuring consent settings, and verifying data consistency across platforms. Its role is to ensure that your acquisition decisions are based on accurate data. At Daware, tracking is the foundation of our SEO, SEA, and social ads expertise: without reliable measurement, effective management is impossible.
Server-side tracking involves routing data collection through an intermediary server (typically GTM Server Side) rather than directly from the user’s browser. This makes data collection more resistant to ad blockers and browser restrictions, and you retain control over the data sent to each platform (Google Ads, Meta, GA4).
On the client side, tags run in the browser: they’re easy to deploy, but vulnerable to ad blockers, browser protections, and the phase-out of third-party cookies. On the server side, the browser sends events to your own server, which then forwards them to the platforms. In practice, the two architectures often coexist: the server-side approach ensures the reliability of critical events, starting with conversions.
Server-side tracking does not eliminate the need for consent: data collection remains subject to the user’s choice, managed through a CMP and Google Consent Mode. However, it facilitates compliance by giving you control over the data actually transmitted to third-party platforms (filtering, anonymization, first-party data). It is a tool for control, not a way to circumvent regulations.
Consent Mode v2 is Google’s feature that adapts the behavior of tags based on the consent expressed by the user. Since March 2024, it has been required to continue using Google Ads remarketing and conversion tracking for users in the European Economic Area. Its implementation is part of the compliance pillar of our support services.
The tagging plan is the reference document for your measurement system: it lists the events being tracked (purchases, leads, key milestones), their terminology, and the target tools. It ensures data consistency over time and across teams. At Daware, it is audited, documented, and shared with your teams for every project.
The duration depends on the scope of the project: the number of connected platforms, the complexity of the labeling plan, and the site’s technical constraints. Our 5-step methodology (audit, architecture, implementation, validation, and monitoring) ensures that each phase is carried out securely, with data verified before any final switchover.
The cost depends on your needs: a one-time audit, a complete server-side migration, or ongoing management. We’ll develop a customized proposal after assessing your current setup. Contact us to schedule a discovery call.
