Facebook Ads AGENCY
Facebook Blueprint certified

The SMA agency in Paris you need to harness the power of Facebook Ads.


badge Facebook Ads Agency
equipe daware agence-sea seo sma

A complete SMA service

Facebook Ads strategy

  • Define campaign objectives.
  • Identify the target
  • Establish advertising budget.
  • Plan the duration of the campaign.
  • Choose the types of ads to use.
  • Determine locations.
  • Develop the advertising message.

SEA Agency - marketing strategy

Creating Facebook Ads

  • Design of advertising visuals.
  • Writing attractive advertising copy.
  • Link and call-to-action configuration.
  • Creation of different sets of ads to test different approaches.

Agence SEA - Operational

Facebook Ads campaign management

  • Setting up campaigns.
  • Daily performance monitoring and adjustments where necessary.
  • Bidding and budget management.
  • A/B testing 
  • Management of ad distribution planning
  • Monitoring advertising effectiveness and costs.

Agence SEA - Tracking

Facebook Ads campaign reporting

  • Compilation of performance data.
  • Analysis of results.
  • Identify opportunities for improvement.
  • Preparation of a detailed monthly report.
  • Performance review meeting with customer to discuss results and next steps.


SEA Agency - Management

SMA expertise


Define objectives, target audience, publication frequency and choice of platforms.


Production of engaging, visually appealing content, with management of the editorial calendar.


Proactive interaction, feedback and message management, problem resolution and customer loyalty.

Analysis :

Create and manage targeted advertising campaigns, optimize budgets and track ad performance.


Use analysis tools to measure campaign performance, prepare regular reports and adjust strategy.


Continuous monitoring of social media trends, adapting to algorithm changes and identifying opportunities


Training for customers' in-house teams and advice on social media best practices.


Monitoring and managing online reviews, responding to negative reviews and encouraging positive reviews.


Evaluating competitors' performance on social media and identifying opportunities to stand out



Encouraging customer-generated content and managing user-generated content campaigns.

They put their trust in our expertise

FAQ Agence SMA - Facebook Ads

A Facebook Ads agency is like your partner specializing in online advertising on social networks. She is here to help you fully exploit the opportunities offered by the Meta group in order to achieve your marketing objectives. This agency takes care of everything from strategic planning and ad creation to campaign management and budget optimization. Their expertise is in precisely targeting your audience, monitoring performance, and providing you with analytics to constantly improve your results. By working hand in hand with an expert Meta agency, you benefit from the experience of a team of professionals who will know how to adapt your advertising strategy to your specific needs, whether you are looking to increase traffic on your website, generate sales or to strengthen awareness of your brand. In short, a Facebook Ads agency is here to help you get the most out of social media advertising.

A social media agency, or SMA agency, is essentially like your specialized partner in the world of social networks. Its primary role is to help you, as a business, navigate and succeed in the world of social media.

Imagine that social media is a big stage where a show takes place, and your SMA agency is here to help you shine with Meta platforms. Here's what she does:

  1. Strategic Planning : It begins by working with you to define your social media goals and target audience. It’s a bit like making a game plan.

  2. Content creation : Content Creation: It creates engaging digital content, including posts, images, videos, and ecommerce materials, to ensure your brand stands out in the online conversation.

  3. Community commitment : Your SMA agency makes sure that when people interact with you on social media, they get fast, friendly responses. It's like being a smiling host at a party.

  4. Social media advertising If you want to extend your reach beyond organic methods, it can craft specialized social media ads targeting precisely the right audience, leveraging platforms like Google to maximize visibility.

  5. Analysis and Improvement Your agency constantly monitors what's happening on the social media scene. It measures what's working well and what can be improved, like a conductor adjusting the music in real time.

  6. Training and Consulting Its here to help you understand how social media work, and how you can make the most of them for your business.

  7. Online Reputation Management It keeps an eye on what people are saying about you online, ensuring that negative comments are handled with kindness and encouraging positive ones.

  8. Competitive analysis It also looks at what your competitors are doing on the social media scene and helps you find ways to stand out from the crowd.

In summary, an SMA agency is like an ally that helps you shine and engage with your audience on social media, ensuring you get the best possible results. thanks to Meta technologies

Choosing the right agency to manage your social media advertising is a bit like finding the right partner to dance with on the dance floor. Here are a few friendly steps to guide you through the process:

  1. Understanding your needs Above all, think about your objectives. What do you hope to achieve with your social media advertising? More traffic to your website, increased sales, or perhaps improved brand awareness? Understanding your needs will help you choose an agency that can meet them.

  2. Search Ask your friends in the industry or do a little online research to find agencies that specialize in social media advertising. Check out their websites and portfolios to get an idea of their work.

  3. Take a look at our Reviews Reviews and testimonials from previous customers can be very useful in assessing an agency's reputation. Consult online reviews and don't hesitate to ask for references directly from the agency.

  4. Interview with the Agencies Don't hesitate to talk to several potential agencies. Ask them questions about their experience, their approach, and how they plan to meet your specific needs.

  5. Transparency and Communication Make sure the agency is transparent about its rates, processes and expected results. Communication is essential for a successful collaboration.

  6. Expertise in your field If your company operates in a specific sector, look for an agency with expertise in that field. It can make a big difference.

  7. Chemistry and Trust Choose an agency you feel comfortable with. It's important to build trust and a good working relationship.

  8. Flexibility and responsiveness Make sure the agency is able to adapt to the rapid changes in social media and adjust its strategy accordingly.

  9. Performance monitoring Ask how the agency measures performance and reports results. You'll want to see if the objectives you've set are being met.

  10. Contracts and commitments Read contracts and agreements carefully before committing yourself. Make sure you understand the terms and conditions.

At the end of the day, choosing a Social Ads agency is a bit like choosing a dance partner who will allow you to shine on the dance floor. Take your time to find the one that's right for you, and remember that the right agency can make all the difference to the success of your Meta social media presence.

A certified Facebook Blueprint agency is like having a seal of approval for the management of your Meta ads. 

Facebook offers a special training and certification program for professionals who manage advertising on its platform. A Facebook Blueprint-certified agency is one that has undergone this training and obtained Meta certification.

Why is this important to you as an advertiser? Well, it means that this agency has expertise recognized by Facebook itself. It knows the best practices for creating and managing effective ads on Facebook, Instagram and other platforms associated with the Meta business.

When you work with a certified Facebook Blueprint agency, you can rest assured that your ad campaign is in good hands. These professionals are trained to optimize your ads, target the right audiences, manage your budget effectively, and track performance to maximize your results.

In short, a Facebook Blueprint Certified Agency is a trusted, Facebook-approved agency that helps you harness the full potential of social network advertising to achieve your marketing goals. It's like having a dance partner who knows all the best choreography for shining on the Facebook dance floor!

The cost of a Facebook Ads agency can vary according to a number of factors, rather like the price of a menu in a restaurant. Here's a user-friendly explanation to help you understand:

  1. Campaign size First of all, the cost will depend on the size of the advertising campaign you're planning. The larger the campaign, with a higher advertising budget, the higher the agency's fees are likely to be.

  2. Campaign objectives The objectives of your campaign will also play a role. For example, if you're aiming to generate sales, the agency may need to create more complex ads, which may influence the cost.

  3. Campaign complexity If you need highly personalized ads, with very specific audiences and advanced parameters, this may require more work on the part of the agency, which can increase the cost.

  4. Agency fees : Agencies generally charge a fee for their services. This can be a fixed monthly fee, a percentage of the advertising budget or a combination of both. Rates vary from agency to agency.

  5. Agency expertise : An agency with advanced expertise and Facebook Blueprint certification can charge higher rates due to their in-depth knowledge of the platform.

  6. Duration of collaboration The cost can also vary according to the duration of the collaboration. A one-off campaign may have a different cost than a long-term relationship.

  7. Revisions and Adjustments If frequent adjustments and revisions to the campaign are necessary, this can also influence the total cost.

It's essential to discuss your needs, budget and expectations openly with the agency in order to get an accurate quote for your Meta campaigns. Each campaign is unique, so the cost will be adapted accordingly. Ultimately, choosing a Facebook Ads agency is a bit like choosing a dish at a restaurant: it depends on what you want and your budget.

Integrating Facebook Ads into your marketing strategy is like adding a key asset to your overall marketing plan. It starts with defining clear objectives, knowing your target audience, and creating compelling content. You also need to allocate an appropriate budget, regularly monitor performance, and optimize based on results. Don't forget to coordinate Facebook Ads with other marketing channels and measure your ROI to adjust your strategy as necessary. It's a powerful way to achieve your marketing objectives in a targeted way.

SMA, or Social Media Advertising, is a form of online advertising that takes place on social media like Meta. It's a marketing strategy that involves using platforms such as Facebook, Instagram, Twitter, LinkedIn and other social networks to deliver advertisements to a specific audience.

SMA enables companies to promote their products, services or content to social media users using a variety of advertising formats, such as image ads, videos, carousels, sponsored ads and more. This form of advertising offers precise targeting based on demographics, interests, online behavior and other criteria, enabling advertisers to reach their ideal audience effectively.

SMA has become an essential element of many marketing strategies, offering increased visibility, lead generation, sales and brand awareness. It also allows detailed measurement of campaign performance, enabling advertisers to adjust and optimize their efforts based on the results.

In concrete terms, Facebook Ads lets you create ads in different formats, such as images, videos, slideshows or carousels, to reach a specific audience. You can define very precise targeting criteria, such as age, gender, location, interests and many others, so that your ads reach exactly the people you want to reach.

One of the great strengths of Facebook Ads is its ability to track and measure the performance of your ads. You can see how many people saw your ads, how many clicked on them, and even how many performed a specific action, such as purchasing a product or signing up for a newsletter.

In short, Facebook Ads lets you promote your business in a targeted, measurable way on one of the world's largest social media platforms. It's a powerful tool for developing your online presence, attracting new customers and achieving your marketing objectives.

  1. Precise targeting You can reach your exact target audience using advanced targeting criteria, maximizing the effectiveness of your ads.

  2. Audience Engagement : Social media encourages interaction with your audience, with likes, comments and shares boosting engagement.

  3. Performance Measurement You can monitor the performance of your campaigns in real time, enabling you to adjust your strategy according to the results.

  4. Budget flexibility SMA campaigns are adaptable to different budgets, making them accessible to companies of all sizes.

  5. Re-targeting capability You can re-target people who have already shown an interest in your company, increasing the chances of conversions.

These advantages make SMA campaigns a powerful tool for achieving your social media marketing objectives.

On Facebook Ads, there are a variety of targeting types to enable you to precisely reach your desired audience. Here are some of the most common types of targeting:

  1. Demographic targeting You can target by demographic criteria such as age, gender, language, marital status, education and many others.

  2. Geographic targeting You can define precise geographic zones, from global to local, depending on the location of your target audience.

  3. Interest-based targeting You can target people based on their interests, hobbies, pages they follow, online activities and behaviors.

  4. Behavioral targeting You can target based on users' online behavior, such as shopping habits, recent trips, events and so on.

  5. Targeting by Connections You can target users based on their relationship with your Facebook page, their interaction with your applications, or their participation in your events.

  6. Targeting by Lookalike Audience You can create a similar audience (Lookalike) based on an existing audience, enabling Facebook to find users similar to your current customers.

  7. Targeting by demographics You can use your own or third-party demographic data to target specific audiences.

  8. Targeting by platform You can choose to serve your ads on specific platforms, such as Facebook, Instagram, Audience Network, or Messenger.

  9. Targeting by Device You can target users based on the device they use, such as smartphones, tablets or desktops.

  10. Targeting by Internet connection You can target users according to their type of Internet connection, such as Wi-Fi or mobile data.

  11. Targeting by Event You can target users based on their participation in specific events, such as weddings, birthdays or upcoming vacations.

  12. Targeting by Application Interaction If you have a mobile application, you can target users based on their interaction with it.

By using these different types of targeting, you can create highly personalized ad campaigns that precisely reach your target audience, improving the effectiveness of your ads on Facebook Ads.

Who is Daware

equipe daware agence-sea seo sma

Daware is the only digital expertise you need to outperform!

The combination of all our expertise enables us to develop the most advanced synergies between your site and your acquisition to help you exceed your growth objectives! Qualified traffic acquisition like: SEO, SEA, Facebook Ads and TikTok, Web Analytics, etc..

Our expert digital strategy agency will support you at every stage of your digital development.

Come and meet us in Paris!