SEA
What Is Server-Side Tracking? Definition and How It Works
What is server-side tracking? Server-side tracking, or server-side tagging, involves routing the
Blog SEO, SEA, Social Ads
Here you'll find all our articles covering everything from the basics to advanced techniques in SEO, paid search, social ads, webanalysis, CRO, UX... Everything you need to optimize your site and its qualified traffic.
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AI
ChatGPT Ads Guide: How It Works, Costs, and Mistakes to Avoid
Most of the guides published about ChatGPT Ads since its announcement share the same flaw: they describe a channel
AI
Self-service ChatGPT Ads: Now Available in France
Barely a week after launching ads for French users (August 24, 2026), OpenAI reached a
AI
ChatGPT Ads: AI Makes Its Mark in the Advertising World
Since August 24, 2026, advertising has officially been introduced in ChatGPT in France, alongside 30
SMA
Structuring a LinkedIn Ads campaign to generate qualified B2B leads in cybersecurity and IT
In a context where trust, expertise and relevance are the keys to B2B conversion, LinkedIn is positioning itself
SMA
8 Key Statistics to Optimize Your Social Networking Strategy
Today, social networks are one of the pillars of digital marketing. However, publishing content without analyzing its impact amounts to
SEO
Google Core Update & Spam Update: New Updates for 2026
In March 2024, Google launched two significant updates for its algorithm: the Core Update and the
SMA
Methods for creating and leveraging similar audiences to extend reach while maintaining relevance
LinkedIn Ads similar audiences ("lookalike audiences") are a powerful lever for B2B companies seeking to increase their reach while
SMA
Impact of LinkedIn algorithm updates on advertising performance: Analysis of recent changes and their influence on ad visibility
The advertising ecosystem on LinkedIn is constantly evolving, shaped by regular updates to the platform's algorithm. For
