SEA
Warning: Google deletes third-party cookies! Is your advertising strategy in danger?
Google's deletion of third-party cookies is shaking up digital marketing. Here are the key points to remember: Major impact
Blog SEO, SEA, Social Ads
Here you'll find all our articles covering everything from the basics to advanced techniques in SEO, paid search, social ads, webanalysis, CRO, UX... Everything you need to optimize your site and its qualified traffic.
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SEO
Structured data in SEO: boost your natural referencing
Search engine optimization (SEO) is constantly evolving, especially with Google's Search Generative Experience (SGE), which redefines
AI
DeepSeek vs. ChatGPT: The Duel of the AI Titans
A battle of algorithms, language models and financial strategies: DeepSeek vs ChatGPT. 🏁 Introduction: The Ring of
AI
Google Generative Artificial Intelligence: The Online Search Revolution
Online search giant Google is preparing a major revolution. At its annual Google I/O conference, the
SEO
Google Quick View: a revolutionary new feature for users, problematic for content creators
Google is constantly innovating to make search faster and smoother for its users. After the Search Generative Experience
SEO
SEO alert: Google AI could kill your traffic (here's why)
Google's AI insights are transforming the world of SEO, raising questions and opportunities for SEO professionals.
SEO
Beware: Google is disrupting search!
Google is revolutionizing online search with its new "Perspectives" and "Search Generative Experience" (SGE) features. These innovations radically transform
SEO
AI redefines SEO: 5 must-have tactics for 2024
Artificial intelligence will revolutionize SEO in 2024, offering new opportunities and challenges for digital marketing professionals. AI
SEO
SEO for ChatGPT Search (SearchGPT): how to be referenced and cited by AI in 2025
With the emergence of ChatGPT Search, also known as SearchGPT, a new generation of AI-assisted search engines is redefining the world of search.
