Understanding SEO principles

Visit SEO (Search Engine Optimization) is, as its name suggests, thesearch engine optimization. This is the set of optimizations that can be carried out around a website to improve its visibility on search engines.

Never heard of SEO before? We're here to help!

Today, more and more companies are offering their products/services on the web, as more and more Internet users order online (as of 2019, nearly 9 out of 10 Internet users). Because the e-commerce market is booming, more and more news techniques are set up to enable companies to be seen by Internet users.

And what about SEO? SEO is one of the techniques used, but it's called "natural" referencing and is not paid → unlike SEA (link to an article on SEA afterwards?).

How do I get the most out of SEO?

For performer in SEO, you need to allow search engines to validate your content by establishing it as quality content so that it can be displayed at the top of the search results, making it visible to Internet users. In the same way that a supermarket shopper is more likely to choose products at eye level, a web surfer is more likely to choose products at 95% to click on a link displayed on the screen. first page results.

So to optimize your website and perform well in SEO, you need to make sure your site is in the TOP RESULTS for a maximum of business-related research.

To do this, there are many aspects to consider. There's the technical part, which requires specific skills, and the strategic aspects, which simply mean getting back into line with the search engines. These strategic aspects include keyword positioning and the production of a linkable content.

Why do we talk about keywords in SEO?

Visit keywords in SEO, these are all the words that will potentially be entered in the bar of any search engine by the Internet user looking for a product or service. What about keyword positioning? Visit keyword positioning is the use we're going to make of these keywords. What's the point of talking about keywords if you can't use them behind the scenes?

How to use keywords Based on the way search engines ! When we do a search, we're looking for content related to the keywords we've selected. As a result, the search engine algorithm tries to find these same words within the various websites; in order to select the results to be displayed.

In other words, with this information in hand, you need to be able to decide which keywords to include on your website, in order to define the types of searches you want to be affiliated with.

In order to draw up a list of keywords, you need to think about the entire lexical field that stems from the products/services we offer, by defining core and non-core words.

From main words to secondary words

When making a list of keywordsThe key is to cover as many searches as possible that are relevant to your business. Hence the importance of separating main words from secondary words.

Visit key words are the first words we'll use to search for a particular product. For example, if you want to buy clothes, you can start with the main word "clothes" and expand to several clothing categories using the secondary words. If we add the word "women", the word "clothing" takes on a more restricted meaning. Visit secondary word will broaden the scope of searches carried out by matching the main word. In other words, the main and secondary words must be consistent. direction put together.

Here's a tip: You can have access to several related research the main words you want to position yourself on by entering your keywords in the search bar of the various search engines. This can sometimes give you ideas of keywords to add to your list.

And to go further? There are many planning tools dedicated to the analysis of relevant keywords for your business. As mentioned above, another strategic aspect to consider is the production of linkable content.

What is linkable content?

No one linkable content it's not content approved by the Linkedin community... but content likely to benefit from backlinks, i.e. external links pointing to your site.

Why is it important to have backlinks? Visit backlinks testify to the quality of the content that appears on your site. If your content is considered widely shared, it's because it has a certain value.

So, in order to have your content shared, you have to make sure that you produce a quality content in :

making external links to cite sources
structuring information
engaging people in a way that makes them want to share
publishing the same content on various channels

Now that you know the basic principles of SEO, call on our SEO agency to help you define and implement your SEO strategy. You can also use these 20 ChatGPT prompts to boost your SEO.