How to choose an SEO agency

The choice of a SEO agency can be a daunting and confusing task. If you have a website, it's crucial to work on your content and organic traffic. However, it can be difficult to know how to choose an SEO agency. With more and more agencies offering services as SEO experts, it's essential to find the right one. There are many questions to ask when choosing an SEO agency: What kind of support should I expect? How much will it cost? How can I be sure that the results will be there? This article aims to answer these questions for you, and explain the best way to choose the best agency for your business.

Why do you need an SEO agency?

how to choose an SEO agency

Do you need an SEO agency to help your business grow?

This is where an SEO agency can be a valuable asset. Web marketing agencies are experts in the field and can help you improve your SERP positioning, increase your online visibility, manage the creation and maximization of your pages to attract more qualified visitors to your website. They understand all the subtleties of SEO strategies, from a content, technical and brand standpoint. A digital agency knows how to create content that will rise to the top of search engine results pages (SERPs).

On top of this, an SEO provider will have access to specialized SEO software and websites. It is not possible to carry out an SEO audit and hope for quality recommendations without mastery of these technical tools.


How do I choose an SEO agency?

The decision to hire an SEO agency is an important process that needs to be carefully considered. To make your selection from a panel of SEO agencies, here are the steps to follow:

  • Determine your needs and objectives : Before hiring an SEO agency, it's essential to determine your company's needs and objectives. 
    • Do you need a website audit? 
    • Do you want to increase the visibility of your company and your site on the SERP? 
    • Do you need your service provider to take care of creating optimized pages? 
    • Or would you simply like some advice on how to improve your positioning?

With a clear idea of what you want, you'll be able to find an agency that meets your needs. You'll also be aware of the size of your project, which will be very useful information for the person you contact. The bigger the project, the more it will mobilize the team, so it's essential to anticipate the schedule.


  • Do some research Before selecting an SEO agency, do some online research to find agencies that offer SEO services. You can also ask friends and family for feedback.


  • Check out their experience SEO agency: An SEO agency with extensive experience in the field is generally preferable. Check their website to see if they've worked with similar clients and if their site ranks well on search engines. You can also rely on a ranking that best SEO agencies which gives you the full range of agencies available in the area.


  • Check their references Ask the SEO agency for reviews from previous clients and contact them to find out if they are satisfied with their services.


  • Check their working methods It's important to know how the SEO agency works to determine whether it's the right fit for your needs. Ask them how they work, the composition of their team, the tools they use, their SEO approach and how they measure their performance.


  • Check their pricing : Prices for SEO subcontractors can vary considerably. Ask them for an estimate and make sure it fits your budget.
  • But above all... Choose an agency you feel comfortable with You'll be working with the SEO agency for an extended period. So it's important to find an agency you feel comfortable and confident with, just like a new hire to your team!


What can I expect in terms of support from a good SEO agency?

One of the most important things to look for in a digital agency is responsiveness and support. The SEO process for your website can be complicated and slow. You need to know that your SEO agency will be there for you when you need them, and that they will work continuously on all aspects of SEO:

    • SEO content SEO: this is the most important element of any SEO strategy. You need to select the right keywords, then produce and optimize the corresponding content.

    • SEO awareness SEO reputation: the number of backlinks is the element that will enable you to overtake your competitors from an SEO point of view. SEO reputation is a particularly tricky area to master.

    • Technical SEO These include optimizing loading speed, responsiveness and security, as well as ensuring that SEO-relevant files (sitemap, robots.txt...) are properly optimized.

A good SEO agency will take care of all these aspects for you.


Who will you be dealing with at the SEO agency?

Contact and SEO expertise

SEO expertise

Visit SEO consultant or the team who will be handling your project familiar with latest Google updates ? Google is constantly updating its algorithm to offer ever more relevant results and penalize sites with fraudulent practices. Google Penguin, Google Panda, Google hummingbird are just some of the major Google updates. Good SEO agencies adapt their SEO strategy to these algorithmic updates.

If you work with a reputable SEO agency but entrust your project to an intern or someone too junior, the quality of the service may not be up to scratch.
On the contrary, a good digital agency will assign a dedicated consultant to your project. Depending on the consultant's expertise, he or she may deal directly with :

    • Keyword search

    • Site analysis and SEO audit

    • Drawing up an SEO strategy and action plan

    • Applying the recommendations

    • Content creation

    • Optimizing website reputation through netlinking


The quality of SEO support also depends on the exchanges you have with the agency.
Will you have a dedicated contact? Will it be an SEO expert or a salesperson?
It's important to be able to talk to an SEO expert who can advise you. Not sure which keywords to choose for your next piece of optimized content? Your service provider should be able to give you quick recommendations.


What are my pricing options?

If SEO is an entirely new concept for you, there are different pricing options to consider. First of all, you'll need to decide whether you want a monthly or hourly contract. Monthly contracts tend to be more expensive, but are also more consistent, stable and profitable over the long term. Hourly contracts can be cheaper, but can fluctuate depending on how often the agency needs to work on your account.

SEO agency rates will also depend on the content of the support: how many backlinks will be purchased, will the agency be in charge of content creation, etc.?


How do I know if the results will be there?

SEO agency efficiency

There are many factors that make a good SEO agency. The most important thing to look for is results. Are your positions in Google search results improving? Is your SEO traffic growing? If you can't see the effects of optimizing your website and its SEO reputation, it's not worth it.

If you want to know what kind of results to expect, ask the SEO agency how it ranks on Google and what keywords it has been able to rank its clients' websites for. A digital agency should be able to show you the top rankings it has achieved for various keywords, which will give you an idea of its success rate. A good SEO agency should also be able to present you with reports containing data on your website's organic traffic and conversion rates, based on its optimization efforts. The growth of SEO indicators, the evolution of your pages' ranking in search results, the achievement of set objectives... are all elements testifying to the effect and quality of the work and actions carried out.

Competent SEO agencies will also list all the optimizations that have been implemented and those that are planned.


So how do you choose an SEO agency?

The right SEO approach can help your brand rank higher in search engine results and drive more traffic to your business. Outsourcing is a great way to kick-start this process - the right agency can give you the edge when it comes to standing out from the competition and attracting new customers.

So how do you choose an SEO agency? Content of support, expertise, dedicated contact, rates and results are the elements to compare to ensure that an agency can take your site to the top positions on Google.

If you're looking for best SEO agencyIf you're looking for a company that meets all the above criteria, contact us! We'll be delighted to offer you support tailored to your needs.



FAQ: frequently asked questions when looking for an SEO agency

How do you assess the level of service offered by an SEO agency?

There are several criteria to consider when assessing a web marketing agency's level of service. First, check whether the agency has a good online reputation and positive customer testimonials. Next, look at the agency's track record with previous clients. If the agency has succeeded in improving the search engine positioning of their websites, that's a good sign. Finally, don't hesitate to ask for previous testimonials and contact the agency's clients for their opinions.

How quickly can I achieve significant results in terms of visitors to my site?

There's no universal answer to this question, as it depends on a number of factors such as competition, targeted keywords, article relevance and so on. In general, it takes several months before you see any noticeable SEO benefits. However, improvements can be seen as early as the first few weeks. The agency's job is precisely to monitor the performance of their adjustments to assess the need to rework the pages or not.

Visit SEO service provider rates can vary considerably according to their experience, reputation, size and the services they offer. It is therefore difficult to give a precise price range. However, it is important to note that the lowest rates do not necessarily guarantee a positive return on investment. It's best to select an agency that offers good value for money, rather than focusing solely on cost.

This is not necessarily an essential selection criterion, but it can be an advantage. An SEO agency specializing in your industry will have a better understanding of your needs and target audience, which can make it easier to implement an effective SEO method. However, if an agency has a good track record in SEO and a proven track record of success for clients in a variety of sectors, this may also be a good option.

White hat" techniques are Google-compliant methods designed to improve a page's relevance to users. To find out if an SEO provider is using good practices, ask them directly what their practices are, and how they guarantee that their methods are compliant? You can also check their website and blog to see if they share "white hat" SEO tips. Finally, beware of agencies that promise quick success or use dubious practices such as link buying.

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Picture of Dorian Hermosa
Dorian Hermosa
Traffic acquisition consultant and founder of I help companies of all sizes exceed their growth targets.