Octopus Energy in France is an electricity supplier offering a 100% renewable and French energy, by sourcing directly from local wind and solar power producers.
We support Octopus Energy France throughout their entire SEO and SEA, with the aim of accelerating their visibility and acquisition in the French electricity market. 100% renewable and French. This collaboration combines strategic vision and operational deployment to support their strong growth.
When Octopus Energy arrived in France, the brand had a bold ambition: to become a key player in green energy in a highly competitive market.
To succeed, a strategy was needed that could scale quickly, strongly, and cleanly, while maintaining entirely data-driven management.
Very quickly, a challenge arose:
Comment créer une coherent acquisition machine, high-performance, and truly scalable, when the levers were scattered and the data was not yet fully exploitable?
Read the testimonial from Louis, Digital Marketing Project Manager at Octopus Energy, and read our customers' feedback on our day-to-day support.
⭐️⭐️⭐️⭐️⭐️ Great agency with a proactive team on all our digital issues! Our SEO, SEA and SMA are in good hands, thank you 🙂
⭐️⭐️⭐️⭐️⭐️ Dorian is a professional expert in his field, who is constantly updating his knowledge of market developments. He's efficient, a good listener and a great teacher. It's a real pleasure to work with him every day. Don't hesitate to place your trust in his agency!
⭐️⭐️⭐️⭐️⭐️ I'd like to extend my warmest thanks to the Daware agency for their exceptional support in all areas of digital marketing. Working with them is a real pleasure, and their expertise and dedication are invaluable assets. Many thanks again!
The first step was to rebuild the technical foundation:
reliable, unified, comprehensive tracking, capable of measuring every interaction in the funnel.
This base was essential:
without clean data, Smart Bidding does not see the value, signals of intent are lost, auctions are poorly optimized, and growth plateaus.
We have therefore implemented:
Une fois les fondations data solidifiées, nous avons déployé une stratégie marketing articulée autour de chaque étape du parcours de décision de l’utilisateur. L’objectif : ne plus simplement « acheter du trafic », mais créer et capturer la demande de manière systématique.
Pour Octopus Energy, nous ne nous sommes pas contentés de répondre à une intention de recherche. Nous avons orchestré une présence multi-leviers :
L’enjeu était de réduire la dépendance au payant en bâtissant un actif organique puissant. Notre stratégie s’est décomposée en trois piliers :
Audit & Sémantique : une recherche approfondie de mots-clés pour identifier les opportunités à fort volume et faible concurrence, mais aussi les requêtes « Money Keywords ».
Optimisation On-page : optimisation des balises méta (title, description), du maillage interne et des performances techniques afin de répondre aux exigences des algorithmes de Google.
Résultat concret : grâce à ce travail, Octopus Energy s’est hissé en 1ère page de Google sur des requêtes ultra-concurrentielles comme « fournisseur d’électricité le moins cher ».
Attirer du trafic n’est que la moitié du chemin. Pour maximiser le ROI, nous avons travaillé avec les équipes produit pour :
Chaque euro investi a été suivi grâce à un modèle d’attribution évolué. Cela nous a permis de :
Over the months, the results multiplied:
The funnel has become more fluid, audiences have grown richer, SEO has been strengthened...
Acquisition was no longer a set of campaigns: It was an engine.
And this engine was powered by data: thanks to server-side, advanced conversions and tracking rebuilt from the ground up, the algorithms were finally able to identify users' real value and optimize intelligently.
This work enabled Octopus Energy to:
The story of Octopus Energy is not one of a series of isolated optimizations.
It is that of a profound digital transformation, where each brick—Paid, SEO, UX, Tracking, Data—has been designed together to build an acquisition:
Le résultat : a performance mechanism that withstands the load, absorbs growth, and continues to improve over time.
