Octopus Energy

Octopus Energy in France is an electricity supplier offering a 100% renewable and French energy, certified GreenVolt by ADEME, sourcing directly from local wind and solar energy producers.

🌱 Octopus Energy – The story of a digital acceleration

We support Octopus Energy France throughout their entire SEO and SEA, with the aim of accelerating their visibility and acquisition in the French electricity market. 100% renewable and French. This collaboration combines strategic vision and operational deployment to support their strong growth.

of global sessions, demonstrating enhanced visibility across all digital channels.

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organic traffic, thanks to technical optimizations and a consistent editorial strategy.

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conversions thanks to funnel optimization and a significant improvement in traffic quality.

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Our context

When Octopus Energy arrived in France, the brand had a bold ambition: to become a key player in green energy in a highly competitive market.

To succeed, a strategy was needed that could scale quickly, strongly, and cleanly, while maintaining entirely data-driven management.

Very quickly, a challenge arose:

👉 How to create a coherent acquisition machine, high-performance, and truly scalable, when the levers were scattered and the data was not yet fully exploitable?

🚀 Building growth, brick by brick

The first step was to rebuild the technical foundation:

reliable, unified, comprehensive tracking, capable of measuring every interaction in the funnel.

This base was essential:

without clean data, Smart Bidding does not see the value, signals of intent are lost, auctions are poorly optimized, and growth plateaus.

We have therefore implemented:

✔ Complete server-side tracking

Recovery of ~25 % of additional traffic compared to browser tracking
Conversion deduplication
Traffic quality index up significantly
Data that can be activated in platforms (Search, Social, Display)

✔ Advanced conversion tracking

Consent Mode v2
Enhanced Conversions
Micro-conversions (scrolls, clicks, product views)
Harmonization of CRM ↔ media platforms (if relevant)

✔ A clean, consistent, scalable branding plan

DataLayer rebuilt
Continuous QA
GDPR compliant

It was this database that enabled the entire acquisition strategy to really take shape.

Once the foundations were laid, we orchestrated a 360° strategy:

Paid Media for quick visibility and ramp-up
SEO & content to establish the brand for the long term
UX & CRO to streamline the process and maximize conversion
Attribution & Data to steer with precision and invest in the right place

Each lever has been designed as a building block of the same ecosystem, which is consistent, connected, and data-driven.

📈 Data-driven growth

Over the months, the results multiplied:

traffic has increased,
conversions have intensified,
profitability has stabilized,
and above all: growth has become predictable, scalable and controlled.

The funnel has become more fluid, audiences have grown richer, SEO has been strengthened...

Acquisition was no longer a set of campaigns:

➡️ It was an engine.

And this engine was powered by data:

thanks to server-side, advanced conversions, and rebuilt tracking from A to Z, Algorithms have finally been able to identify the true value of users and optimize intelligently.

🌟 A clear before and after

Before:

A complex technical environment
Isolated levers that did not communicate with each other
Tracking that underreported conversions
Growth difficult to stabilize

After:

A unified strategy
Management based on reliable data
A consistent funnel from start to finish
The ability to scale massively while maintaining controlled CPA/ROAS

This work enabled Octopus Energy to:

Accelerate growth significantly
Strengthen your digital presence for the long term
Optimize your entire conversion funnel
Drive acquisition based on solid data-driven foundations
Achieve +1,400% growth in 1.5 years
Go from zero to a seven-figure monthly media spend while meeting ROAS/CPA targets

Conclusion

The story of Octopus Energy is not one of a series of isolated optimizations.

It is that of a profound digital transformation, where each brick—Paid, SEO, UX, Tracking, Data—has been designed together to build an acquisition:

sturdy
scalable
sustainable
and driven by data.

The result: ➡️ a performance mechanism that withstands the load, absorbs growth, and continues to improve over time.

Now it's your turn to double your sales!

Discovery call