{"id":9848,"date":"2026-03-02T15:36:02","date_gmt":"2026-03-02T14:36:02","guid":{"rendered":"https:\/\/www.daware.io\/?p=9848"},"modified":"2026-03-17T15:12:51","modified_gmt":"2026-03-17T14:12:51","slug":"methods-similar-audiences-linkedin-ads","status":"publish","type":"post","link":"https:\/\/www.daware.io\/en\/sma\/methods-similar-audiences-linkedin-ads\/","title":{"rendered":"Methods for creating and leveraging similar audiences to extend reach while maintaining relevance"},"content":{"rendered":"<p>Visit <strong>similar audiences LinkedIn<\/strong> <strong>Ads<\/strong> (\"lookalike audiences\") are a powerful lever for B2B companies wishing to increase their reach while maintaining a high level of customer satisfaction. <strong>high targeting relevance<\/strong>. By building on the characteristics of your best existing audiences, this feature enables you to reach new professional profiles with comparable behaviors and attributes, without diluting the quality of your leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understand how LinkedIn similar audiences work and their benefits<\/h3>\n\n\n\n<p>LinkedIn's algorithm provides in-depth analysis of <strong>source audience profiles<\/strong> (e.g. site visitors, customers, newsletter subscribers, leads collected) to extract common traits. This data includes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Function and job title<\/li>\n\n\n\n<li>Sector of activity<\/li>\n\n\n\n<li>Core competencies<\/li>\n\n\n\n<li>Company size and type<\/li>\n\n\n\n<li>Browsing behavior and interactions with your LinkedIn content<\/li>\n<\/ul>\n\n\n\n<p>The tool will then automatically build a <strong>twin audience<\/strong>by excluding members already present in your original audience. This method guarantees a wider reach without redundancy and with a lower cost of ownership. <strong>strong behavioural and professional proximity<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-1024x1024.webp\" alt=\"\" class=\"wp-image-9851\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-1024x1024.webp 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-300x300.webp 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-150x150.webp 150w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-768x768.webp 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-1536x1536.webp 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-12x12.webp 12w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Key benefits :<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expand prospect base with highly similar profiles<\/li>\n\n\n\n<li>Potential increase in ROI thanks to greater relevance<\/li>\n\n\n\n<li>Saves time: audience is generated automatically, without manual segmentation<\/li>\n\n\n\n<li>Compatible with all types of campaigns: awareness, consideration, conversion<\/li>\n<\/ul>\n\n\n\n<p>A similar audience can be <strong>up to 15 times larger than the source audience<\/strong>This makes it possible to evolve a large-scale acquisition strategy while maintaining a high level of relevance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Differences between similar audiences and other LinkedIn targeting options<\/h3>\n\n\n\n<p>It is essential to understand the place of similar audiences in the <strong>LinkedIn Ads audiences<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Matched Audiences<\/strong> target your own lists of contacts (CRM, emails, website visitors)<\/li>\n\n\n\n<li><strong>Targeting by attributes<\/strong> classic targeting by LinkedIn criteria (position, sector, seniority, etc.)<\/li>\n\n\n\n<li><strong>Retargeting<\/strong> retargeting people who have interacted with your LinkedIn content or website<\/li>\n<\/ul>\n\n\n\n<p>Similar audiences come in <strong>strategic fit<\/strong> of these methods: they allow you to move beyond your existing base, without losing targeting quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creating a similar audience in Campaign Manager: steps and prerequisites<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Technical requirements :<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a <strong>audience source<\/strong> valid (minimum 300 unique LinkedIn profiles)<\/li>\n\n\n\n<li>Having installed the<strong>Insight Tag<\/strong> whether the audience comes from interactions on your website<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Step-by-step procedure :<\/h4>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Open Campaign Manager, go to\u00a0<strong>Account resources<\/strong>\"\u00a0<\/li>\n\n\n\n<li>Click on \"\u00a0<strong>Matched Audiences<\/strong>\"\u00a0<\/li>\n\n\n\n<li>Select an existing audience (emails, web visits, advertising interactions)<\/li>\n\n\n\n<li>Click on \"\u00a0<strong>Create a similar audience<\/strong>\"\u00a0<\/li>\n\n\n\n<li>Give a clear name and save<\/li>\n<\/ol>\n\n\n\n<p>Creation takes <strong>up to 48 hours<\/strong> so that the audience can be exploited in your campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Installing and configuring Insight Tag: the key to behavioral data collection<\/h3>\n\n\n\n<p>LinkedIn Insight Tag is a <strong>JavaScript tag<\/strong> to be integrated on every page of your site. It allows you to :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track conversions (forms, clicks, downloads)<\/li>\n\n\n\n<li>Create audiences based on specific pages or actions<\/li>\n\n\n\n<li>Improve the accuracy of behavioral targeting<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Installation modes :<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Directly in your site's source code (global footer)<\/li>\n\n\n\n<li>Via Google Tag Manager (GTAG)<\/li>\n<\/ul>\n\n\n\n<p>Insight Tag is essential for creating similar audiences from visitors or actions on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which source audiences to use to build similar audiences?<\/h3>\n\n\n\n<p>Here are the recommended audience types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email lists<\/strong> : segmented by behavior (customers, hot prospects, shopping cart abandonment)<\/li>\n\n\n\n<li><strong>Visitors to your website<\/strong> strategic pages (prices, solutions, white paper)<\/li>\n\n\n\n<li><strong>LinkedIn engagement<\/strong> : clicks on ads, video views, interactions with forms<\/li>\n\n\n\n<li><strong>Company listings<\/strong> high value-added company names (recommended: 1,000+ companies)<\/li>\n<\/ul>\n\n\n\n<p>The quality of the source audience determines the <strong>similar audience performance<\/strong>. The more targeted and qualified, the better the results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advanced strategies for making the most of similar audiences<\/h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Audience extension in acquisition<\/strong> Start with your best customers and target their \"twins\".<\/li>\n\n\n\n<li><strong>Targeting by persona<\/strong> Use different similar audiences for each type of buyer persona.<\/li>\n\n\n\n<li><strong>Alignment with the purchasing cycle<\/strong> Create similar audiences for each stage: discovery, consideration, conversion.<\/li>\n\n\n\n<li><strong>Indirect retargeting<\/strong> Target profiles similar to those who clicked on your ads, even if they didn't convert.<\/li>\n\n\n\n<li><strong>Continuous improvement<\/strong> update your source audiences regularly to keep your \"lookalikes\" fresh.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Combined segmentation: precise targeting<\/h3>\n\n\n\n<p>Similar audiences can be cross-referenced with traditional LinkedIn criteria to refine relevance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Position held (IT Manager, HR Manager, CFO)<\/li>\n\n\n\n<li>Company size (SME, ETI, large groups)<\/li>\n\n\n\n<li>Geographical area (France, Europe, international)<\/li>\n\n\n\n<li>Technical skills (cybersecurity, Salesforce, project management)<\/li>\n<\/ul>\n\n\n\n<p>This allows you to create advertising segments <strong>ultra-specific and customized<\/strong>tailored to your objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Integrating similar audiences into a multi-channel strategy<\/h3>\n\n\n\n<p>To maximize their impact, similar audiences must be integrated into a <strong>coherent customer path<\/strong> on several channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emailing<\/strong> nurture LinkedIn leads with targeted content<\/li>\n\n\n\n<li><strong>Content marketing<\/strong> reinforce perceived expertise with articles, e-books, podcasts<\/li>\n\n\n\n<li><strong>SEO\/SEA<\/strong> : work on the organic visibility of identified themes<\/li>\n\n\n\n<li><strong>Webinars<\/strong> capturing and qualifying audiences through interactive formats<\/li>\n<\/ul>\n\n\n\n<p>The idea is to <strong>multiply contact points<\/strong> to move prospects through the funnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimization and performance analysis of similar audiences<\/h3>\n\n\n\n<p>To maximize conversions, adopt a test &amp; learn approach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create several similar audiences with different sources<\/li>\n\n\n\n<li>Test several visuals, messages and calls to action<\/li>\n\n\n\n<li>Analyze the performance of each segment<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">KPIs to track :<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Indicator<\/th><th>Objective<\/th><\/tr><tr><td>Click-through rate (CTR)<\/td><td>Measuring the attractiveness of your ads<\/td><\/tr><tr><td>Cost per lead (CPL)<\/td><td>Measuring the cost-effectiveness of your campaigns<\/td><\/tr><tr><td>Conversion rates<\/td><td>Measure the overall relevance of your targeting<\/td><\/tr><tr><td>Sales cycle time<\/td><td>Impact of audiences on conversion speed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Budget and economic considerations<\/h3>\n\n\n\n<p>The average cost per click on LinkedIn Ads ranges from <strong>5 and \u20ac10<\/strong> depending on the sector. Using similar, more qualified audiences can :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce <strong>cost per acquisition<\/strong> thanks to a higher conversion rate<\/li>\n\n\n\n<li>Improving <strong>relevance score<\/strong>influencing diffusion<\/li>\n\n\n\n<li>Justify more aggressive bidding on high-value leads<\/li>\n<\/ul>\n\n\n\n<p>Use the \"\u00a0<strong>Maximize conversions<\/strong>\u00a0\"This will automatically adjust bids according to expected performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comparing with other targeting methods: drawing strategic lessons<\/h3>\n\n\n\n<p>Compare your results between :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Similar audiences vs. pure demographic targeting<\/li>\n\n\n\n<li>Similar audiences vs. pure retargeting<\/li>\n\n\n\n<li>LinkedIn vs. Facebook\/Google for similar audiences<\/li>\n<\/ul>\n\n\n\n<p>This comparative approach will help you to <strong>refine your advertising strategy<\/strong>You'll be able to allocate your budget intelligently, and identify the most profitable channels according to your sales objectives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion: exploiting the full potential of similar audiences<\/h3>\n\n\n\n<p>LinkedIn's similar audiences offer <strong>high-potential strategic solution<\/strong> for B2B companies that want to grow without sacrificing accuracy. When combined with a relevant content strategy, well-targeted messages and rigorous analytic tracking, they become a <strong>customer acquisition gas pedal<\/strong> powerful and measurable. Their intelligent exploitation can transform the scope of your marketing while strengthening its overall performance.<\/p>\n\n\n\n<p>If you want to maximize the impact of your LinkedIn campaigns and achieve concrete results, our agency <strong>Daware.io<\/strong> is here to support you. As LinkedIn advertising specialists, we help companies define their strategy, optimize their campaigns and improve their return on investment. Thanks to our in-depth expertise and advanced tools, we offer you a tailor-made approach to achieving your marketing objectives. <a href=\"https:\/\/www.daware.io\/en\/contact\/\"><strong>Contact Us<\/strong><\/a> today and turn LinkedIn into a real growth lever for your company!<\/p>","protected":false},"excerpt":{"rendered":"<p>Les audiences similaires LinkedIn Ads (\u00ab\u00a0lookalike audiences\u00a0\u00bb) constituent un levier puissant pour les entreprises B2B souhaitant accro\u00eetre leur port\u00e9e tout en maintenant une grande pertinence de ciblage. En s&rsquo;appuyant sur les caract\u00e9ristiques de vos meilleures audiences existantes, cette fonctionnalit\u00e9 permet de toucher de nouveaux profils professionnels ayant des comportements et attributs comparables, sans diluer la [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":9851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[],"class_list":["post-9848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sma"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audiences similaires LinkedIn Ads : bien \u00e9largir sa port\u00e9e B2B<\/title>\n<meta name=\"description\" content=\"Utilisez les audiences similaires sur LinkedIn Ads pour atteindre de nouveaux prospects B2B qualifi\u00e9s et r\u00e9duire vos 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