{"id":9738,"date":"2025-03-04T09:07:39","date_gmt":"2025-03-04T08:07:39","guid":{"rendered":"https:\/\/www.daware.io\/?p=9738"},"modified":"2025-03-04T09:07:47","modified_gmt":"2025-03-04T08:07:47","slug":"linkedin-campaign-how-to-get-started","status":"publish","type":"post","link":"https:\/\/www.daware.io\/en\/sea\/linkedin-campaign-how-to-get-started\/","title":{"rendered":"LinkedIn Campaign: How to get started Essential guide to getting started"},"content":{"rendered":"<p>LinkedIn has become an essential tool for companies and professionals wishing to develop their network and promote their products or services. With over 900 million users worldwide, the platform offers a unique opportunity to target a qualified audience and optimize your marketing strategy. In this article, we explain how to launch a successful LinkedIn campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why launch a LinkedIn campaign?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The benefits of LinkedIn Ads<\/h3>\n\n\n\n<p>What sets LinkedIn apart from other advertising platforms is its ability to reach decision-makers, professionals and businesses. Here are the main advantages of LinkedIn Ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ultra-precise targeting<\/strong> You can select your audience according to professional criteria such as sector, position, company or experience.<\/li>\n\n\n\n<li><strong>An engaged audience<\/strong> LinkedIn users are professionally active, which increases the relevance and effectiveness of campaigns.<\/li>\n\n\n\n<li><strong>Formats tailored to your objectives<\/strong> : Whether for brand awareness, lead generation or conversion, LinkedIn offers a variety of formats.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/campagne-linkedin-1024x683.jpeg\" alt=\"linkedin campaign\" class=\"wp-image-9741\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/campagne-linkedin-1024x683.jpeg 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/campagne-linkedin-300x200.jpeg 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/campagne-linkedin-768x512.jpeg 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/campagne-linkedin-18x12.jpeg 18w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/campagne-linkedin.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Precise targeting: reaching the right professionals<\/h3>\n\n\n\n<p>Targeting is one of the strong points of LinkedIn Ads. You can refine your audience according to :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The business sector<\/strong> Ideal for reaching a specific industry and adapting your message to industry trends.<\/li>\n\n\n\n<li><strong>Company size<\/strong> Useful for differentiating between start-ups, SMEs and large companies, depending on your objectives.<\/li>\n\n\n\n<li><strong>The position held<\/strong> : Directly reach decision-makers and influencers within an organization.<\/li>\n\n\n\n<li><strong>Experience level<\/strong> : Precise targeting of junior, intermediate or senior profiles to adapt your communication.<\/li>\n\n\n\n<li><strong>Specific skills<\/strong> : Handy for proposing products or services based on the precise needs of your audience.<\/li>\n<\/ul>\n\n\n\n<p>This level of precision enables you to optimize your advertising investments and maximize your conversions. By refining your audience, you ensure you reach the right people at the right time, reducing your cost per acquisition and improving your campaign ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROI and performance: effective leverage for your business<\/h3>\n\n\n\n<p>LinkedIn campaigns deliver an excellent return on investment (ROI), especially in B2B. They facilitate the conversion of qualified leads and the implementation of an effective inbound marketing strategy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The different types of LinkedIn campaigns<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sponsored Content: sponsored publications<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/LinkedIn-Sponsored-Articles-1024x576.jpg\" alt=\"sponsored content linkedin example\" class=\"wp-image-9742\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/LinkedIn-Sponsored-Articles-1024x576.jpg 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/LinkedIn-Sponsored-Articles-300x169.jpg 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/LinkedIn-Sponsored-Articles-768x432.jpg 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/LinkedIn-Sponsored-Articles-1536x864.jpg 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/LinkedIn-Sponsored-Articles-18x10.jpg 18w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/LinkedIn-Sponsored-Articles.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sponsored Content refers to sponsored publications that appear in users' News Feed. They can include :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Images<\/strong><\/li>\n\n\n\n<li><strong>Videos<\/strong><\/li>\n\n\n\n<li><strong>Carousels<\/strong><\/li>\n\n\n\n<li><strong>Documents<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Message Ads: messaging advertising<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/Capture-decran-2025-03-04-a-08.53.10-1024x662.png\" alt=\"message ads linkedin campaign example\" class=\"wp-image-9743\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/Capture-decran-2025-03-04-a-08.53.10-1024x662.png 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/Capture-decran-2025-03-04-a-08.53.10-300x194.png 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/Capture-decran-2025-03-04-a-08.53.10-768x496.png 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/Capture-decran-2025-03-04-a-08.53.10-1536x992.png 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/Capture-decran-2025-03-04-a-08.53.10-18x12.png 18w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/Capture-decran-2025-03-04-a-08.53.10.png 1882w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Message Ads send direct messages to targeted users. This format is ideal for :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send personalized offers<\/li>\n\n\n\n<li>Engage qualified prospects<\/li>\n\n\n\n<li>Encourage direct interaction<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Dynamic Ads and Text Ads: advanced options for greater impact<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dynamic Ads<\/strong> Automatically personalize ads based on user profile information.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"243\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/linkedin-dynamic-ad-example-600.webp\" alt=\"dynamic ads linkedin example\" class=\"wp-image-9745\" style=\"width:800px;height:auto\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/linkedin-dynamic-ad-example-600.webp 600w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/linkedin-dynamic-ad-example-600-300x122.webp 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/linkedin-dynamic-ad-example-600-18x7.webp 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Text Ads<\/strong> Text ads displayed on the right-hand side of LinkedIn.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"373\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/linkedin-text-ads-2-1.webp\" alt=\"text ads example\" class=\"wp-image-9746\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/linkedin-text-ads-2-1.webp 800w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/linkedin-text-ads-2-1-300x140.webp 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/linkedin-text-ads-2-1-768x358.webp 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/linkedin-text-ads-2-1-18x8.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you create a high-performance LinkedIn campaign?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Define your marketing objectives<\/h3>\n\n\n\n<p>Before launching a campaign, it's essential to define a clear and precise objective. This will guide all strategic decisions, from the choice of advertising format to budget management. The main possible objectives are :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand awareness<\/strong> To promote your company and reach a wide audience.<\/li>\n\n\n\n<li><strong>Lead generation<\/strong> To attract qualified prospects and collect their contact information.<\/li>\n\n\n\n<li><strong>Conversions and sales<\/strong> To encourage users to perform a specific action, such as making a purchase or registering.<\/li>\n<\/ul>\n\n\n\n<p>A well-defined objective will help you structure your campaign and measure its effectiveness more accurately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choosing the right advertising format<\/h3>\n\n\n\n<p>The format of your ad must be aligned with the objective you've defined. LinkedIn offers several formats adapted to different strategies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For brand awareness<\/strong> : The <strong>Sponsored Content<\/strong> allow engaging content to be delivered directly to users' news feeds.<\/li>\n\n\n\n<li><strong>For lead generation<\/strong> : The <strong>Message Ads<\/strong> allow you to send direct, personalized messages to prospects.<\/li>\n\n\n\n<li><strong>For conversion<\/strong> : The <strong>Dynamic Ads<\/strong> display personalized ads based on the user's profile, increasing the chances of conversion.<\/li>\n<\/ul>\n\n\n\n<p>It's advisable to test different formats to identify the one that generates the best results for your campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimize your budget and bidding<\/h3>\n\n\n\n<p>LinkedIn Ads works on a bidding system similar to Google Ads and Facebook Ads. You define a daily or global budget for your LinkedIn campaign and choose between several pricing models:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost-per-click (CPC)<\/strong> Ideal if your objective is to generate traffic to your site or obtain leads.<\/li>\n\n\n\n<li><strong>Cost per thousand impressions (CPM)<\/strong> More suitable for awareness campaigns where the aim is to reach as many people as possible.<\/li>\n\n\n\n<li><strong>Cost per shipment (CPS)<\/strong> Specific to Message Ads, this model charges for each message sent.<\/li>\n<\/ul>\n\n\n\n<p>To maximize the effectiveness of your budget, start with a test budget and adjust it according to campaign performance. It's also a good idea to use automatic bid optimization to let LinkedIn adjust your bid based on the best-performing opportunities.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best practices to maximize the effectiveness of your campaign<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Write a powerful, engaging message<\/h3>\n\n\n\n<p>The text of your ad must :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Be clear and concise<\/li>\n\n\n\n<li>Generating interest and commitment<\/li>\n\n\n\n<li>Include a strong call to action<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Use high-impact visuals and videos<\/h3>\n\n\n\n<p>Visuals attract attention and increase click-through rates. Be sure to :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use high-quality images<\/li>\n\n\n\n<li>Choose short, engaging videos<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Test and analyze performance<\/h3>\n\n\n\n<p>Tracking KPIs is essential to optimizing your campaign:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Click-through rate (CTR)<\/strong><\/li>\n\n\n\n<li><strong>Cost per lead (CPL)<\/strong><\/li>\n\n\n\n<li><strong>Conversion rates<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Analysis and optimization: how can you improve the results of your LinkedIn campaigns?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">KPI tracking: measuring the success of your campaign<\/h3>\n\n\n\n<p>Performance analysis is crucial to improving your campaigns. Use <strong>LinkedIn Campaign Manager<\/strong> to monitor results and adjust your settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adjust your strategy according to the data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify and optimize high-performing ads<\/li>\n\n\n\n<li>Test different messages and visuals<\/li>\n\n\n\n<li>Increase your budget for the most effective campaigns<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Launch a <strong>LinkedIn campaign<\/strong> effective marketing requires a well-defined strategy, precise targeting and rigorous performance monitoring. By applying these tips, you can optimize your advertising budget and reach your marketing goals faster. Start today and make LinkedIn a powerful lever for your business!<\/p>\n\n\n\n<p>If you want to maximize the impact of your LinkedIn campaigns and achieve concrete results, our agency <strong>Daware.io<\/strong> is here to support you. As LinkedIn advertising specialists, we help companies define their strategy, optimize their campaigns and improve their return on investment. Thanks to our in-depth expertise and advanced tools, we offer you a tailor-made approach to achieving your marketing objectives. <a href=\"https:\/\/www.daware.io\/en\/contact\/\"><strong>Contact Us<\/strong><\/a> today and turn LinkedIn into a real growth lever for your company!<\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn est devenu un outil incontournable pour les entreprises et les professionnels souhaitant d\u00e9velopper leur r\u00e9seau et promouvoir leurs produits ou services. Avec plus de 900 millions d&rsquo;utilisateurs dans le monde, la plateforme offre une opportunit\u00e9 unique pour cibler une audience qualifi\u00e9e et optimiser sa strat\u00e9gie marketing. Dans cet article, nous vous expliquons comment lancer [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":9741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-9738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne LinkedIn : Bien d\u00e9buter pour attirer votre audience pro<\/title>\n<meta name=\"description\" content=\"Lancez votre campagne LinkedIn avec succ\u00e8s, d\u00e9couvrez les formats, strat\u00e9gies &amp; bonnes pratiques pour toucher votre audience pro efficacement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daware.io\/en\/sea\/linkedin-campaign-how-to-get-started\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne LinkedIn : Bien d\u00e9buter pour attirer votre audience pro\" \/>\n<meta property=\"og:description\" content=\"Lancez votre campagne LinkedIn avec succ\u00e8s, d\u00e9couvrez les formats, strat\u00e9gies &amp; bonnes pratiques pour toucher votre audience pro efficacement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daware.io\/en\/sea\/linkedin-campaign-how-to-get-started\/\" \/>\n<meta property=\"og:site_name\" content=\"Daware.io\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.daware.io\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/www.daware.io\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-04T08:07:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T08:07:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/campagne-linkedin.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marie Naud\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DawareIo\" \/>\n<meta name=\"twitter:site\" content=\"@DawareIo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Naud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/sea\\\/campagne-linkedin-comment-debuter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/sea\\\/campagne-linkedin-comment-debuter\\\/\"},\"author\":{\"name\":\"Marie Naud\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/person\\\/d02607c467cfa78a1d5b892381b6805a\"},\"headline\":\"Campagne LinkedIn : Comment se lancer ? 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