{"id":9490,"date":"2025-01-01T08:59:00","date_gmt":"2025-01-01T07:59:00","guid":{"rendered":"https:\/\/www.daware.io\/?p=9490"},"modified":"2026-06-24T01:04:02","modified_gmt":"2026-06-23T23:04:02","slug":"seo-google-sheets-importxml","status":"publish","type":"post","link":"https:\/\/www.daware.io\/en\/seo\/seo-google-sheets-importxml\/","title":{"rendered":"SEO and Google Sheets: how to use ImportXML for efficient data collection"},"content":{"rendered":"<p>Dans le monde du marketing digital, l&rsquo;optimisation pour les moteurs de recherche (SEO) est un \u00e9l\u00e9ment cl\u00e9 pour am\u00e9liorer la visibilit\u00e9 en ligne. Chez Daware.io, nous utilisons des outils innovants pour collecter et analyser les donn\u00e9es SEO de mani\u00e8re efficace. L&rsquo;un de ces outils puissants est Google Sheets, associ\u00e9 \u00e0 la fonction ImportXML. Analysons ensemble comment cette combinaison peut transform er votre approche SEO.<\/p>\n<h2>Ma\u00eetriser ImportXML pour une collecte de donn\u00e9es SEO efficiente<\/h2>\n<p>La fonction ImportXML de Google Sheets est un v\u00e9ritable atout pour les professionnels du SEO. Elle permet d&rsquo;extraire des donn\u00e9es structur\u00e9es directement depuis des pages web, offrant de mani\u00e8re similaire une multitude de possibilit\u00e9s pour l&rsquo;analyse et le suivi des performances SEO.<\/p>\n<p>Voici quelques exemples concrets d&rsquo;utilisation d&rsquo;ImportXML pour le SEO :<\/p>\n<ul>\n<li>Extraction des balises title et meta description<\/li>\n<li>R\u00e9cup\u00e9ration des balises H1, H2, etc.<\/li>\n<li>Analyse des liens (internes et externes)<\/li>\n<li>Suivi des prix des concurrents<\/li>\n<li>Collecte des donn\u00e9es structur\u00e9es (rich snippets)<\/li>\n<\/ul>\n<p>Pour utiliser ImportXML efficacement, il est vital de <strong>ma\u00eetriser la syntaxe XPath<\/strong>. Cette derni\u00e8re permet de naviguer dans la structure HTML d&rsquo;une page web et d&rsquo;en extraire les informations souhait\u00e9es. Par exemple, pour r\u00e9cup\u00e9rer le contenu d&rsquo;une balise title, vous pouvez utiliser la formule suivante :<\/p>\n<p><code>=IMPORTXML(\"URL_DU_SITE\"; \"\/\/title\")<\/code><\/p>\n<p>Cette approche permet d&rsquo;automatiser la collecte de donn\u00e9es SEO, <em>\u00e9conomisant par voie de cons\u00e9quence un temps pr\u00e9cieux<\/em> que vous pouvez consacrer \u00e0 l&rsquo;analyse et \u00e0 la mise en place de strat\u00e9gies d&rsquo;optimisation.<\/p>\n<h2>Extraire et analyser les donn\u00e9es de publication pour \u00e9valuer la fra\u00eecheur du contenu<\/h2>\n<p>La fra\u00eecheur du contenu est un crit\u00e8re notable pour <a href=\"https:\/\/www.daware.io\/seo\/comprendre-les-principes-du-seo\/\">comprendre les principes du SEO<\/a> et am\u00e9liorer le positionnement d&rsquo;un site web. ImportXML peut vous aider \u00e0 collecter les dates de publication des articles, vous permettant par suite d&rsquo;\u00e9valuer la mise \u00e0 jour r\u00e9guli\u00e8re des contenus de vos concurrents.<\/p>\n<p>Pour extraire la date de publication d&rsquo;un article, vous pouvez utiliser une formule comme celle-ci :<\/p>\n<p><code>=IMPORTXML(\"URL_DE_L_ARTICLE\"; \"\/\/meta[@property='article:published_time']\/@content\")<\/code><\/p>\n<p>Cette formule cible sp\u00e9cifiquement la balise meta contenant la date de publication. N\u00e9anmoins, le format de la date peut varier selon les sites. Il est donc souvent n\u00e9cessaire de <strong>nettoyer les donn\u00e9es extraites<\/strong> pour les rendre exploitables.<\/p>\n<p>Voici un exemple de tableau HTML montrant comment organiser et analyser les dates de publication extraites :<\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<th>URL de l&rsquo;article<\/th>\n<th>Date de publication<\/th>\n<th>\u00c2ge du contenu (jours)<\/th>\n<\/tr>\n<tr>\n<td>https:\/\/www.example.com\/article1<\/td>\n<td>2024-12-15<\/td>\n<td>29<\/td>\n<\/tr>\n<tr>\n<td>https:\/\/www.example.com\/article2<\/td>\n<td>2024-11-30<\/td>\n<td>44<\/td>\n<\/tr>\n<tr>\n<td>https:\/\/www.example.com\/article3<\/td>\n<td>2025-01-05<\/td>\n<td>8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>En analysant ces donn\u00e9es, vous pouvez identifier les tendances de publication de vos concurrents et ajuster votre strat\u00e9gie de contenu en cons\u00e9quence.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/importxml_pour_donnees_seo_5655.jpg\" alt=\"SEO et Google Sheets : comment utiliser ImportXML pour collecter efficacement les donn\u00e9es\" \/><\/p>\n<h2>Optimiser la collecte de donn\u00e9es structur\u00e9es pour un avantage concurrentiel<\/h2>\n<p>Les donn\u00e9es structur\u00e9es jouent un r\u00f4le crucial dans le <a href=\"https:\/\/www.daware.io\/seo\/guide-seo-technique\/\">guide complet du SEO technique<\/a>. Elles permettent aux moteurs de recherche de mieux comprendre le contenu de vos pages et peuvent am\u00e9liorer votre visibilit\u00e9 dans les r\u00e9sultats de recherche gr\u00e2ce aux rich snippets.<\/p>\n<p>ImportXML peut \u00eatre utilis\u00e9 pour extraire ces donn\u00e9es structur\u00e9es, vous permettant donc de :<\/p>\n<ol>\n<li>Analyser les rich snippets de vos concurrents<\/li>\n<li>V\u00e9rifier la mise en place correcte de vos propres donn\u00e9es structur\u00e9es<\/li>\n<li>Identifier les opportunit\u00e9s d&rsquo;am\u00e9lioration pour vos pages<\/li>\n<\/ol>\n<p>Par exemple, pour extraire le prix d&rsquo;un produit \u00e0 partir des donn\u00e9es structur\u00e9es, vous pouvez utiliser une formule comme celle-ci :<\/p>\n<p><code>=IMPORTXML(\"URL_DU_PRODUIT\"; \"\/\/span[@itemprop='price']\")<\/code><\/p>\n<p>Cette approche vous permet de <strong>surveiller les prix de vos concurrents<\/strong> et d&rsquo;ajuster votre strat\u00e9gie tarifaire en cons\u00e9quence. C&rsquo;est particuli\u00e8rement utile dans le domaine du e-commerce, o\u00f9 la comp\u00e9titivit\u00e9 des prix peut faire toute la diff\u00e9rence.<\/p>\n<h2>Astuces pour une utilisation avanc\u00e9e d&rsquo;ImportXML dans votre strat\u00e9gie SEO<\/h2>\n<p>Pour tirer le meilleur parti d&rsquo;ImportXML dans votre strat\u00e9gie SEO, voici quelques astuces avanc\u00e9es :<\/p>\n<p><strong>1. Automatisez la mise \u00e0 jour des donn\u00e9es<\/strong> : Configurez Google Sheets pour rafra\u00eechir automatiquement les donn\u00e9es import\u00e9es \u00e0 intervalles r\u00e9guliers. Cela vous permettra d&rsquo;avoir toujours des informations \u00e0 jour pour vos analyses SEO.<\/p>\n<p><strong>2. Combinez ImportXML avec d&rsquo;autres fonctions<\/strong> : Utilisez des fonctions comme REGEXEXTRACT ou SPLIT pour affiner les donn\u00e9es extraites. Par exemple, vous pouvez extraire uniquement le domaine d&rsquo;une URL ou s\u00e9parer les \u00e9l\u00e9ments d&rsquo;une liste.<\/p>\n<p><strong>3. G\u00e9rez les erreurs de requ\u00eate<\/strong> : Certains sites web peuvent bloquer les requ\u00eates automatis\u00e9es. Dans ce cas, utilisez la fonction IFERROR pour g\u00e9rer les erreurs et \u00e9viter que votre feuille de calcul ne soit remplie de messages d&rsquo;erreur.<\/p>\n<p><strong>4. Cr\u00e9ez des tableaux de bord SEO<\/strong> : Utilisez les donn\u00e9es collect\u00e9es pour cr\u00e9er des tableaux de bord visuels qui vous permettront de suivre facilement vos performances SEO et celles de vos concurrents.<\/p>\n<p>En tant que consultant SEO exp\u00e9riment\u00e9, j&rsquo;ai constat\u00e9 que la ma\u00eetrise d&rsquo;ImportXML peut v\u00e9ritablement <em>transformer votre approche de l&rsquo;analyse SEO<\/em>. Cette fonction, combin\u00e9e \u00e0 une <a href=\"https:\/\/www.daware.io\/seo\/comment-optimiser-site-seo-guide\/\">strat\u00e9gie d&rsquo;optimisation de site pour le SEO<\/a> bien pens\u00e9e, vous permettra de prendre des d\u00e9cisions \u00e9clair\u00e9es bas\u00e9es sur des donn\u00e9es concr\u00e8tes.<\/p>\n<p>ImportXML est un outil puissant qui peut consid\u00e9rablement am\u00e9liorer votre efficacit\u00e9 dans la collecte et l&rsquo;analyse de donn\u00e9es SEO. En l&rsquo;int\u00e9grant \u00e0 votre arsenal d&rsquo;outils SEO, vous serez en mesure de gagner un avantage concurrentiel significatif. N&rsquo;h\u00e9sitez pas \u00e0 exp\u00e9rimenter avec diff\u00e9rentes requ\u00eates XPath pour d\u00e9couvrir toutes les possibilit\u00e9s qu&rsquo;offre cette fonction captivante de Google Sheets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le monde du marketing digital, l&rsquo;optimisation pour les moteurs de recherche (SEO) est un \u00e9l\u00e9ment cl\u00e9 pour am\u00e9liorer la visibilit\u00e9 en ligne. Chez Daware.io, nous utilisons des outils innovants pour collecter et analyser les donn\u00e9es SEO de mani\u00e8re efficace. L&rsquo;un de ces outils puissants est Google Sheets, associ\u00e9 \u00e0 la fonction ImportXML. Analysons ensemble [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-9490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO et Google Sheets : guide pratique pour collecter vos donn\u00e9es avec ImportXML| Daware.io<\/title>\n<meta name=\"description\" content=\"Apprenez \u00e0 utiliser ImportXML dans Google Sheets pour collecter et analyser efficacement vos donn\u00e9es SEO : balises, liens, dates de publication et rich snippets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daware.io\/en\/seo\/seo-google-sheets-importxml\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO et Google Sheets : guide pratique pour collecter vos donn\u00e9es avec ImportXML| Daware.io\" \/>\n<meta property=\"og:description\" content=\"Apprenez \u00e0 utiliser ImportXML dans Google Sheets pour collecter et analyser efficacement vos donn\u00e9es SEO : balises, liens, dates de publication et rich snippets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daware.io\/en\/seo\/seo-google-sheets-importxml\/\" \/>\n<meta property=\"og:site_name\" content=\"Daware.io\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.daware.io\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-01T07:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T23:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/importxml_pour_donnees_seo_9581.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"896\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorian Hermosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dorianhermosa\" \/>\n<meta name=\"twitter:site\" content=\"@DawareIo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorian Hermosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/\"},\"author\":{\"name\":\"Dorian Hermosa\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/person\\\/31854e5167ae454e649e74a9eed75eba\"},\"headline\":\"SEO et Google Sheets : comment utiliser ImportXML pour collecter efficacement les donn\u00e9es\",\"datePublished\":\"2025-01-01T07:59:00+00:00\",\"dateModified\":\"2026-06-23T23:04:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/\"},\"wordCount\":958,\"publisher\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/importxml_pour_donnees_seo_9581.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/\",\"url\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/\",\"name\":\"SEO et Google Sheets : guide pratique pour collecter vos donn\u00e9es avec ImportXML| Daware.io\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/importxml_pour_donnees_seo_9581.jpg\",\"datePublished\":\"2025-01-01T07:59:00+00:00\",\"dateModified\":\"2026-06-23T23:04:02+00:00\",\"description\":\"Apprenez \u00e0 utiliser ImportXML dans Google Sheets pour collecter et analyser efficacement vos donn\u00e9es SEO : balises, liens, dates de publication et rich snippets.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/importxml_pour_donnees_seo_9581.jpg\",\"contentUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/importxml_pour_donnees_seo_9581.jpg\",\"width\":1344,\"height\":896,\"caption\":\"SEO et Google Sheets : comment utiliser ImportXML pour collecter efficacement les donn\u00e9es\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/seo-google-sheets-importxml\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Daware\",\"item\":\"https:\\\/\\\/www.daware.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SEO et Google Sheets : comment utiliser ImportXML pour collecter efficacement les donn\u00e9es\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#website\",\"url\":\"https:\\\/\\\/www.daware.io\\\/\",\"name\":\"Daware.io\",\"description\":\"Surperfomez !\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.daware.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\",\"name\":\"Daware.io\",\"alternateName\":\"Daware\",\"url\":\"https:\\\/\\\/www.daware.io\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Daware.io-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Daware.io-logo.png\",\"width\":359,\"height\":380,\"caption\":\"Daware.io\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/www.daware.io\\\/\",\"https:\\\/\\\/x.com\\\/DawareIo\",\"https:\\\/\\\/www.instagram.com\\\/daware.io\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/daware-io\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCY1UHrclDEzMjBr3ZVozUaA\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/daware-io\",\"https:\\\/\\\/www.francenum.gouv.fr\\\/activateurs\\\/dawareio\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/person\\\/31854e5167ae454e649e74a9eed75eba\",\"name\":\"Dorian Hermosa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g\",\"caption\":\"Dorian Hermosa\"},\"description\":\"Consultant en acquisition de trafic et fondateur de daware.io J'accompagne les entreprises de toutes tailles dans le d\u00e9passement de leurs objectifs de croissance.\",\"sameAs\":[\"https:\\\/\\\/www.daware.io\\\/dorian-hermosa\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dorianhermosa\\\/\",\"https:\\\/\\\/x.com\\\/dorianhermosa\"],\"url\":\"https:\\\/\\\/www.daware.io\\\/en\\\/author\\\/dorian\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO and Google Sheets: a practical guide to collecting data with ImportXML| Daware.io","description":"Learn how to use ImportXML in Google Sheets to efficiently collect and analyze your SEO data: tags, links, publication dates and rich snippets.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.daware.io\/en\/seo\/seo-google-sheets-importxml\/","og_locale":"en_US","og_type":"article","og_title":"SEO et Google Sheets : guide pratique pour collecter vos donn\u00e9es avec ImportXML| Daware.io","og_description":"Apprenez \u00e0 utiliser ImportXML dans Google Sheets pour collecter et analyser efficacement vos donn\u00e9es SEO : balises, liens, dates de publication et rich snippets.","og_url":"https:\/\/www.daware.io\/en\/seo\/seo-google-sheets-importxml\/","og_site_name":"Daware.io","article_publisher":"https:\/\/www.facebook.com\/www.daware.io\/","article_published_time":"2025-01-01T07:59:00+00:00","article_modified_time":"2026-06-23T23:04:02+00:00","og_image":[{"width":1344,"height":896,"url":"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/importxml_pour_donnees_seo_9581.jpg","type":"image\/jpeg"}],"author":"Dorian Hermosa","twitter_card":"summary_large_image","twitter_creator":"@dorianhermosa","twitter_site":"@DawareIo","twitter_misc":{"Written by":"Dorian Hermosa","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/#article","isPartOf":{"@id":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/"},"author":{"name":"Dorian Hermosa","@id":"https:\/\/www.daware.io\/#\/schema\/person\/31854e5167ae454e649e74a9eed75eba"},"headline":"SEO et Google Sheets : comment utiliser ImportXML pour collecter efficacement les donn\u00e9es","datePublished":"2025-01-01T07:59:00+00:00","dateModified":"2026-06-23T23:04:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/"},"wordCount":958,"publisher":{"@id":"https:\/\/www.daware.io\/#organization"},"image":{"@id":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/#primaryimage"},"thumbnailUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/importxml_pour_donnees_seo_9581.jpg","articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/","url":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/","name":"SEO and Google Sheets: a practical guide to collecting data with ImportXML| Daware.io","isPartOf":{"@id":"https:\/\/www.daware.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/#primaryimage"},"image":{"@id":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/#primaryimage"},"thumbnailUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/importxml_pour_donnees_seo_9581.jpg","datePublished":"2025-01-01T07:59:00+00:00","dateModified":"2026-06-23T23:04:02+00:00","description":"Learn how to use ImportXML in Google Sheets to efficiently collect and analyze your SEO data: tags, links, publication dates and rich snippets.","breadcrumb":{"@id":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/#primaryimage","url":"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/importxml_pour_donnees_seo_9581.jpg","contentUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/importxml_pour_donnees_seo_9581.jpg","width":1344,"height":896,"caption":"SEO et Google Sheets : comment utiliser ImportXML pour collecter efficacement les donn\u00e9es"},{"@type":"BreadcrumbList","@id":"https:\/\/www.daware.io\/seo\/seo-google-sheets-importxml\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Daware","item":"https:\/\/www.daware.io\/"},{"@type":"ListItem","position":2,"name":"SEO","item":"https:\/\/www.daware.io\/seo\/"},{"@type":"ListItem","position":3,"name":"SEO et Google Sheets : comment utiliser ImportXML pour collecter efficacement les donn\u00e9es"}]},{"@type":"WebSite","@id":"https:\/\/www.daware.io\/#website","url":"https:\/\/www.daware.io\/","name":"Daware.io","description":"Supercharge!","publisher":{"@id":"https:\/\/www.daware.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.daware.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.daware.io\/#organization","name":"Daware.io","alternateName":"Daware","url":"https:\/\/www.daware.io\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.daware.io\/#\/schema\/logo\/image\/","url":"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/06\/Daware.io-logo.png","contentUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/06\/Daware.io-logo.png","width":359,"height":380,"caption":"Daware.io"},"image":{"@id":"https:\/\/www.daware.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/www.daware.io\/","https:\/\/x.com\/DawareIo","https:\/\/www.instagram.com\/daware.io\/","https:\/\/www.linkedin.com\/company\/daware-io\/","https:\/\/www.youtube.com\/channel\/UCY1UHrclDEzMjBr3ZVozUaA","https:\/\/www.crunchbase.com\/organization\/daware-io","https:\/\/www.francenum.gouv.fr\/activateurs\/dawareio"]},{"@type":"Person","@id":"https:\/\/www.daware.io\/#\/schema\/person\/31854e5167ae454e649e74a9eed75eba","name":"Dorian Hermosa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g","caption":"Dorian Hermosa"},"description":"Traffic acquisition consultant and founder of daware.io I help companies of all sizes exceed their growth targets.","sameAs":["https:\/\/www.daware.io\/dorian-hermosa\/","https:\/\/www.linkedin.com\/in\/dorianhermosa\/","https:\/\/x.com\/dorianhermosa"],"url":"https:\/\/www.daware.io\/en\/author\/dorian\/"}]}},"_links":{"self":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts\/9490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/comments?post=9490"}],"version-history":[{"count":2,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts\/9490\/revisions"}],"predecessor-version":[{"id":10048,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts\/9490\/revisions\/10048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/media\/9488"}],"wp:attachment":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/media?parent=9490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/categories?post=9490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/tags?post=9490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}