{"id":9471,"date":"2025-01-09T09:37:00","date_gmt":"2025-01-09T08:37:00","guid":{"rendered":"https:\/\/www.daware.io\/?p=9471"},"modified":"2025-10-07T15:05:12","modified_gmt":"2025-10-07T13:05:12","slug":"avif-format-web-images","status":"publish","type":"post","link":"https:\/\/www.daware.io\/en\/seo\/avif-format-web-images\/","title":{"rendered":"Google adopts the AVIF format: a new era for images on the web"},"content":{"rendered":"<p>Technological evolution is constantly transforming the web landscape, and the field of images is no exception. Recently, Google made an announcement that could well reform our approach to online visuals: the adoption of the AVIF format for images. This decision marks a significant turning point in website optimization and opens up new perspectives for digital professionals.<\/p>\n<h2>The AVIF format: a new standard for web images<\/h2>\n<p>AVIF, which stands for AV1 Image File Format, is a promising alternative to traditional formats such as JPEG and PNG. Based on the AV1 video compression standard, AVIF offers <strong>outstanding performance in terms of compression and visual quality<\/strong>.<\/p>\n<p>The advantages of the AVIF format are numerous:<\/p>\n<ul>\n<li>Significant reduction in file size (up to 50%)<\/li>\n<li>Better visual quality at equivalent size<\/li>\n<li>Transparency and animation support<\/li>\n<li>Expanded dynamic range for richer colors<\/li>\n<\/ul>\n<p>These features make AVIF particularly well-suited to the demands of the modern web, where fast loading and visual quality are paramount.<a href=\"https:\/\/www.daware.io\/en\/seo\/website-performance\/\">user experience and website performance<\/a>.<\/p>\n<h2>Impact of AVIF format on SEO and user experience<\/h2>\n<p>Google's adoption of the AVIF format is not insignificant, and will have major repercussions on SEO. As a traffic acquisition specialist, I can tell you that this development will <strong>positively influence several aspects of SEO<\/strong> :<\/p>\n<p>1. <em>Core Web Vitals enhancement<\/em> Reducing image size helps to speed up page loading, which has a direct impact on Largest Contentful Paint (LCP), a key indicator for Core Web Vitals.<\/p>\n<p>2. <em>Easy indexing<\/em> : Google now automatically supports AVIF images in its index, without any special adjustments on your part.<\/p>\n<p>3. <em>Enhanced visual experience<\/em> The superior quality of AVIF images can help increase user engagement on your site.<\/p>\n<p>To illustrate the potential impact of the AVIF format on web performance, here's a comparative table:<\/p>\n<table>\n<tbody>\n<tr>\n<th>Criteria<\/th>\n<th>JPEG<\/th>\n<th>PNG<\/th>\n<th>AVIF<\/th>\n<\/tr>\n<tr>\n<td>Average file size<\/td>\n<td>100%<\/td>\n<td>120%<\/td>\n<td>50%<\/td>\n<\/tr>\n<tr>\n<td>Visual quality<\/td>\n<td>Good<\/td>\n<td>Very good<\/td>\n<td>Excellent<\/td>\n<\/tr>\n<tr>\n<td>Transparency support<\/td>\n<td>No<\/td>\n<td>Yes<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr>\n<td>Impact on LCP<\/td>\n<td>Medium<\/td>\n<td>High<\/td>\n<td>Low<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/google_adopte_avif_1606.jpg\" alt=\"Google adopts the AVIF format: a new era for images on the web\" \/><\/p>\n<h2>Implementing the AVIF format: strategies and considerations<\/h2>\n<p>Integrating the AVIF format into your<a href=\"https:\/\/www.daware.io\/en\/seo\/optimize-image-referencement\/\">image optimization for search engine optimization<\/a> requires a thoughtful approach. Here are a few recommendations for a smooth transition:<\/p>\n<p>1. <strong>Compatibility assessment<\/strong> Although all major browsers support AVIF, it's crucial to check compatibility with your target audience.<\/p>\n<p>2. <strong>Setting up redirects<\/strong> : Switching to AVIF format implies URL changes. Be sure to set up appropriate redirects to preserve existing SEO.<\/p>\n<p>3. <strong>Use of picture<\/strong> Implement HTML picture markup to offer alternatives to browsers that don't support AVIF.<\/p>\n<p>4. <strong>Progressive optimization<\/strong> Start by converting the most important images on your site, then gradually extend to all your visual content.<\/p>\n<p>In my experience as head of Digital Aware Consulting, I've found that adopting new technologies like AVIF can seem daunting at first. However, the benefits in terms of performance and user experience more than justify the investment.<\/p>\n<h2>Future prospects for web images<\/h2>\n<p>Google's adoption of the AVIF format marks the beginning of a new era for images on the web. This development is part of a wider trend of continuous optimization of web resources, essential to meet growing demands in terms of performance and user experience.<\/p>\n<p>In the future, we can expect :<\/p>\n<ul>\n<li>Growing adoption of AVIF by CMS and content management platforms<\/li>\n<li>Development of automatic conversion tools to AVIF<\/li>\n<li>Further integration of AVIF into the strategies of <a href=\"https:\/\/www.daware.io\/en\/seo\/seo-technical-guide\/\">Technical SEO<\/a><\/li>\n<\/ul>\n<p>As digital professionals, it's crucial to stay ahead of these developments. Early adoption of the AVIF format can give you a significant competitive edge by improving your site's performance and user experience.<\/p>\n<p>Don't hesitate to investigate the possibilities offered by AVIF and integrate it into your web optimization strategy. The results in terms of loading speed, visual quality and SEO impact could well exceed your expectations.<\/p>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9volution technologique ne cesse de transformer le paysage du web, et le domaine des images n&rsquo;\u00e9chappe pas \u00e0 cette tendance. R\u00e9cemment, Google a fait une annonce qui pourrait bien r\u00e9form er notre approche des visuels en ligne : l&rsquo;adoption du format AVIF pour les images. Cette d\u00e9cision marque un tournant significatif dans l&rsquo;optimisation des sites [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-9471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google adopte AVIF : optimisez vos images web pour la vitesse, le SEO et l\u2019exp\u00e9rience utilisateur| Daware.io<\/title>\n<meta name=\"description\" content=\"Google adopte le format AVIF pour les images web : d\u00e9couvrez les avantages, impacts sur le SEO et strat\u00e9gies pour optimiser vos visuels et Core Web Vitals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daware.io\/en\/seo\/avif-format-web-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google adopte AVIF : optimisez vos images web pour la vitesse, le SEO et l\u2019exp\u00e9rience utilisateur| Daware.io\" \/>\n<meta property=\"og:description\" content=\"Google adopte le format AVIF pour les images web : d\u00e9couvrez les avantages, impacts sur le SEO et strat\u00e9gies pour optimiser vos visuels et Core Web Vitals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daware.io\/en\/seo\/avif-format-web-images\/\" \/>\n<meta property=\"og:site_name\" content=\"Daware.io\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.daware.io\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T08:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T13:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/google_adopte_avif_1254.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1344\" \/>\n\t<meta property=\"og:image:height\" content=\"896\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorian Hermosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dorianhermosa\" \/>\n<meta name=\"twitter:site\" content=\"@DawareIo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorian Hermosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/\"},\"author\":{\"name\":\"Dorian Hermosa\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/person\\\/31854e5167ae454e649e74a9eed75eba\"},\"headline\":\"Google adopte le format AVIF : une nouvelle \u00e8re pour les images sur le web\",\"datePublished\":\"2025-01-09T08:37:00+00:00\",\"dateModified\":\"2025-10-07T13:05:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/\"},\"wordCount\":786,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/google_adopte_avif_1254.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/\",\"url\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/\",\"name\":\"Google adopte AVIF : optimisez vos images web pour la vitesse, le SEO et l\u2019exp\u00e9rience utilisateur| Daware.io\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/google_adopte_avif_1254.jpg\",\"datePublished\":\"2025-01-09T08:37:00+00:00\",\"dateModified\":\"2025-10-07T13:05:12+00:00\",\"description\":\"Google adopte le format AVIF pour les images web : d\u00e9couvrez les avantages, impacts sur le SEO et strat\u00e9gies pour optimiser vos visuels et Core Web Vitals.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/google_adopte_avif_1254.jpg\",\"contentUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/google_adopte_avif_1254.jpg\",\"width\":1344,\"height\":896,\"caption\":\"Google adopte le format AVIF : une nouvelle \u00e8re pour les images sur le web\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/format-avif-images-web\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Daware\",\"item\":\"https:\\\/\\\/www.daware.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\\\/\\\/www.daware.io\\\/seo\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google adopte le format AVIF : une nouvelle \u00e8re pour les images sur le web\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#website\",\"url\":\"https:\\\/\\\/www.daware.io\\\/\",\"name\":\"Daware.io\",\"description\":\"Surperfomez !\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.daware.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\",\"name\":\"Daware.io\",\"alternateName\":\"Daware\",\"url\":\"https:\\\/\\\/www.daware.io\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Daware.io-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Daware.io-logo.png\",\"width\":359,\"height\":380,\"caption\":\"Daware.io\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/www.daware.io\\\/\",\"https:\\\/\\\/x.com\\\/DawareIo\",\"https:\\\/\\\/www.instagram.com\\\/daware.io\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/daware-io\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCY1UHrclDEzMjBr3ZVozUaA\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/daware-io\",\"https:\\\/\\\/www.francenum.gouv.fr\\\/activateurs\\\/dawareio\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/person\\\/31854e5167ae454e649e74a9eed75eba\",\"name\":\"Dorian Hermosa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g\",\"caption\":\"Dorian Hermosa\"},\"description\":\"Consultant en acquisition de trafic et fondateur de daware.io J'accompagne les entreprises de toutes tailles dans le d\u00e9passement de leurs objectifs de croissance.\",\"sameAs\":[\"https:\\\/\\\/www.daware.io\\\/dorian-hermosa\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dorianhermosa\\\/\",\"https:\\\/\\\/x.com\\\/dorianhermosa\"],\"url\":\"https:\\\/\\\/www.daware.io\\\/en\\\/author\\\/dorian\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google adopts AVIF: optimize your web images for speed, SEO and user experience| Daware.io","description":"Google adopts the AVIF format for web images: discover the benefits, SEO impacts and strategies for optimizing your visuals and Core Web Vitals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.daware.io\/en\/seo\/avif-format-web-images\/","og_locale":"en_US","og_type":"article","og_title":"Google adopte AVIF : optimisez vos images web pour la vitesse, le SEO et l\u2019exp\u00e9rience utilisateur| Daware.io","og_description":"Google adopte le format AVIF pour les images web : d\u00e9couvrez les avantages, impacts sur le SEO et strat\u00e9gies pour optimiser vos visuels et Core Web Vitals.","og_url":"https:\/\/www.daware.io\/en\/seo\/avif-format-web-images\/","og_site_name":"Daware.io","article_publisher":"https:\/\/www.facebook.com\/www.daware.io\/","article_published_time":"2025-01-09T08:37:00+00:00","article_modified_time":"2025-10-07T13:05:12+00:00","og_image":[{"width":1344,"height":896,"url":"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/google_adopte_avif_1254.jpg","type":"image\/jpeg"}],"author":"Dorian Hermosa","twitter_card":"summary_large_image","twitter_creator":"@dorianhermosa","twitter_site":"@DawareIo","twitter_misc":{"Written by":"Dorian Hermosa","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/#article","isPartOf":{"@id":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/"},"author":{"name":"Dorian Hermosa","@id":"https:\/\/www.daware.io\/#\/schema\/person\/31854e5167ae454e649e74a9eed75eba"},"headline":"Google adopte le format AVIF : une nouvelle \u00e8re pour les images sur le web","datePublished":"2025-01-09T08:37:00+00:00","dateModified":"2025-10-07T13:05:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/"},"wordCount":786,"commentCount":0,"publisher":{"@id":"https:\/\/www.daware.io\/#organization"},"image":{"@id":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/google_adopte_avif_1254.jpg","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.daware.io\/seo\/format-avif-images-web\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/","url":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/","name":"Google adopts AVIF: optimize your web images for speed, SEO and user experience| Daware.io","isPartOf":{"@id":"https:\/\/www.daware.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/#primaryimage"},"image":{"@id":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/#primaryimage"},"thumbnailUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/google_adopte_avif_1254.jpg","datePublished":"2025-01-09T08:37:00+00:00","dateModified":"2025-10-07T13:05:12+00:00","description":"Google adopts the AVIF format for web images: discover the benefits, SEO impacts and strategies for optimizing your visuals and Core Web Vitals.","breadcrumb":{"@id":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.daware.io\/seo\/format-avif-images-web\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/#primaryimage","url":"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/google_adopte_avif_1254.jpg","contentUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/google_adopte_avif_1254.jpg","width":1344,"height":896,"caption":"Google adopte le format AVIF : une nouvelle \u00e8re pour les images sur le web"},{"@type":"BreadcrumbList","@id":"https:\/\/www.daware.io\/seo\/format-avif-images-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Daware","item":"https:\/\/www.daware.io\/"},{"@type":"ListItem","position":2,"name":"SEO","item":"https:\/\/www.daware.io\/seo\/"},{"@type":"ListItem","position":3,"name":"Google adopte le format AVIF : une nouvelle \u00e8re pour les images sur le web"}]},{"@type":"WebSite","@id":"https:\/\/www.daware.io\/#website","url":"https:\/\/www.daware.io\/","name":"Daware.io","description":"Supercharge!","publisher":{"@id":"https:\/\/www.daware.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.daware.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.daware.io\/#organization","name":"Daware.io","alternateName":"Daware","url":"https:\/\/www.daware.io\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.daware.io\/#\/schema\/logo\/image\/","url":"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/06\/Daware.io-logo.png","contentUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/06\/Daware.io-logo.png","width":359,"height":380,"caption":"Daware.io"},"image":{"@id":"https:\/\/www.daware.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/www.daware.io\/","https:\/\/x.com\/DawareIo","https:\/\/www.instagram.com\/daware.io\/","https:\/\/www.linkedin.com\/company\/daware-io\/","https:\/\/www.youtube.com\/channel\/UCY1UHrclDEzMjBr3ZVozUaA","https:\/\/www.crunchbase.com\/organization\/daware-io","https:\/\/www.francenum.gouv.fr\/activateurs\/dawareio"]},{"@type":"Person","@id":"https:\/\/www.daware.io\/#\/schema\/person\/31854e5167ae454e649e74a9eed75eba","name":"Dorian Hermosa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g","caption":"Dorian Hermosa"},"description":"Traffic acquisition consultant and founder of daware.io I help companies of all sizes exceed their growth targets.","sameAs":["https:\/\/www.daware.io\/dorian-hermosa\/","https:\/\/www.linkedin.com\/in\/dorianhermosa\/","https:\/\/x.com\/dorianhermosa"],"url":"https:\/\/www.daware.io\/en\/author\/dorian\/"}]}},"_links":{"self":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts\/9471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/comments?post=9471"}],"version-history":[{"count":1,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts\/9471\/revisions"}],"predecessor-version":[{"id":9510,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts\/9471\/revisions\/9510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/media\/9467"}],"wp:attachment":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/media?parent=9471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/categories?post=9471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/tags?post=9471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}