{"id":8867,"date":"2026-02-05T00:24:00","date_gmt":"2026-02-04T23:24:00","guid":{"rendered":"https:\/\/www.daware.io\/?p=8867"},"modified":"2026-03-17T15:09:01","modified_gmt":"2026-03-17T14:09:01","slug":"acquisition-trends-digital-marketing-2025","status":"publish","type":"post","link":"https:\/\/www.daware.io\/en\/ai\/acquisition-trends-digital-marketing-2025\/","title":{"rendered":"Les tendances d’acquisition digitale \u00e0 ne pas manquer en 2026"},"content":{"rendered":"

Le marketing digital continue de se transformer \u00e0 une vitesse vertigineuse, port\u00e9 par les avanc\u00e9es technologiques, les attentes changeantes des consommateurs et les r\u00e9glementations en constante \u00e9volution. En 2026, les strat\u00e9gies d’acquisition digitale seront red\u00e9finies par des tendances novatrices qui permettront aux entreprises de capter l’attention de leurs audiences cibles de mani\u00e8re plus efficace et pertinente que jamais. Voici les tendances cl\u00e9s \u00e0 surveiller et \u00e0 int\u00e9grer dans vos plans marketing.<\/p>\n\n\n\n

The emergence of AI-based performance marketing<\/strong><\/h3>\n\n\n\n

L'artificial intelligence<\/a> a franchi une \u00e9tape importante avec l’essor des outils g\u00e9n\u00e9ratifs et des algorithmes de machine learning en 2024 et 2025, et en 2026, cette tendance ne fait que s’acc\u00e9l\u00e9rer. L’IA est d\u00e9sormais capable d’optimiser les campagnes publicitaires sur plusieurs plateformes en temps r\u00e9el, adaptant automatiquement les cr\u00e9ations, les ench\u00e8res et les cibles pour atteindre les meilleures performances.<\/p>\n\n\n\n

Acquisition tools will increasingly rely on AI to perform massive A\/B testing, tailor ad creatives to individual user preferences, and maximize ROI. Platforms like Meta Ads or Google Ads are moving towards total automation, where marketers will need to know how to supervise and adjust these tools, rather than manually defining each parameter.<\/p>\n\n\n\n

For brands, this means rapid adoption of new skills focused on campaign supervision using AI dashboards. Marketers will be called upon to create personalized, scalable content in response to the continuous optimization made by these AIs.<\/p>\n\n\n\n

AI in search: revolution and adaptation<\/strong><\/h3>\n\n\n\n

L’intelligence artificielle ne transforme pas seulement les outils de performance marketing, mais red\u00e9finit \u00e9galement la mani\u00e8re dont les utilisateurs recherchent des informations en ligne. En 2026, les moteurs de recherche traditionnels \u00e9voluent pour inclure des r\u00e9ponses g\u00e9n\u00e9r\u00e9es par des mod\u00e8les d’IA, comme c’est d\u00e9j\u00e0 le cas avec ChatGPT<\/a> and other intelligent assistants.<\/p>\n\n\n\n

For marketers, this means new opportunities, but also new challenges for optimizing content visibility. It becomes crucial to understand how AI responses impact SEO, and how to adapt one's SEO strategy to maintain a presence in search results. To achieve this, the use of SEO prompts tailored to ChatGPT<\/a> can be particularly useful for improving SEO. Similarly, thethe impact of Google AI advances on content visibility<\/a>The evolution of the SERPs must be taken into account to adjust the overall strategy and avoid unexpected drops in traffic.<\/p>\n\n\n\n

At the same time, the rise of ChatGPT Search has changed the face of SEO<\/a>These new technologies require a revision of optimization practices in order to remain competitive. SEO for these new tools becomes essential to maintain a solid and relevant presence in AI-driven search environments.<\/p>\n\n\n\n

The first concrete applications of metavers<\/strong><\/h3>\n\n\n\n

Apr\u00e8s plusieurs ann\u00e9es de sp\u00e9culation, 2026 semble \u00eatre l’ann\u00e9e o\u00f9 le m\u00e9tavers commence \u00e0 avoir un impact tangible sur les strat\u00e9gies d’acquisition. De grandes marques exploitent d\u00e9j\u00e0 les mondes virtuels pour cr\u00e9er des exp\u00e9riences d’achat immersives, organiser des \u00e9v\u00e9nements en ligne et proposer des activations exclusives pour capter et engager les audiences.<\/p>\n\n\n\n

For companies, digital acquisition requires a presence in these new virtual spaces. Collaborations with metaverse influencers, the creation of digital products (like NFTs used as engagement elements) and experimentation with gamification within virtual platforms are becoming essential to capture the attention of generations Y and Z.<\/p>\n\n\n\n

Companies that integrate these new formats into their digital marketing campaigns will be able to create a much-appreciated novelty effect, and better connect with younger audiences looking for different experiences from the traditional offer.<\/p>\n\n\n\n

The end of third-party cookies: an inevitable pivot<\/strong><\/h3>\n\n\n\n

En 2026, les r\u00e9percussions de la fin des cookies tiers seront \u00e9videntes. La collecte de donn\u00e9es \u00e0 grande \u00e9chelle \u00e9tant r\u00e9duite, les entreprises devront adopter des strat\u00e9gies first-party data pour collecter les informations directement \u00e0 partir de leurs canaux, que ce soit via leurs sites web, newsletters, ou programmes de fid\u00e9lit\u00e9.<\/p>\n\n\n\n

Companies are increasingly focusing on collecting consent in a transparent way, offering a personalized experience in return. Email and SMS marketing, often considered old-fashioned, is getting a new lease of life thanks to ultra-targeted, contextual messages.<\/p>\n\n\n\n

To stay in the race, it will be essential to strengthen customer relations through increased personalization and more direct, transparent communication on the use of personal data.<\/p>\n\n\n\n

B2B influencers on the rise<\/strong><\/h3>\n\n\n\n

Alors que les influenceurs B2C ont depuis longtemps fait partie des campagnes marketing classiques, la tendance des influenceurs B2B se d\u00e9veloppe fortement. En 2026, les strat\u00e9gies d’acquisition des entreprises devront inclure des collaborations avec des leaders d’opinion, sp\u00e9cialistes de niche, et experts reconnus dans leur secteur.<\/p>\n\n\n\n

These B2B micro-influencers are often professionals with a narrowly targeted but highly engaged audience. The challenge now is to combine quality content with social proof that can boost a company's reputation and credibility with qualified prospects.<\/p>\n\n\n\n

Short videos and ephemeral content: the key to engagement<\/strong><\/h3>\n\n\n\n

Short video formats continue to be the champions of engagement, buoyed by the unstoppable rise of TikTok<\/a>, Reels (Instagram) et Shorts (YouTube). En 2026, la course pour capter l’attention se jouera sur la cr\u00e9ativit\u00e9 et la capacit\u00e9 \u00e0 transmettre des messages en moins de 60 secondes.<\/p>\n\n\n\n

Ephemeral content, also known as \"snackable content\", is also developing on other platforms, even B2B, in order to reach audiences with quick, hard-hitting messages. Marketing campaigns will therefore depend not only on the relevance of videos, but also on the frequency and responsiveness of content creation.<\/p>\n\n\n\n

Voice and conversational search reinvent themselves<\/strong><\/h3>\n\n\n\n

Les assistants vocaux et la recherche conversationnelle \u00e9voluent rapidement, port\u00e9s par la maturit\u00e9 de l’IA et des mod\u00e8les de langage tels que GPT-4.5 et au-del\u00e0. En 2026, les entreprises doivent se pr\u00e9parer \u00e0 capter du trafic via ces nouvelles interfaces conversationnelles.<\/p>\n\n\n\n

Visit optimized content writing<\/a> for voice searches, as well as the ability to create intelligent dialogues with customers via chatbots and advanced conversational agents, is emerging as an essential acquisition and conversion strategy.<\/p>\n\n\n\n

Dynamic, contextualized personalization<\/strong><\/h3>\n\n\n\n

En 2026, les consommateurs s’attendent \u00e0 des interactions toujours plus personnalis\u00e9es et pertinentes. La personnalisation dynamique, qui permet de moduler le contenu d’une page web ou d’une campagne email en fonction du comportement et des pr\u00e9f\u00e9rences de l’utilisateur, continue d’\u00eatre une strat\u00e9gie puissante pour augmenter le taux de conversion.<\/p>\n\n\n\n

La cl\u00e9 de la personnalisation en 2026 sera d’utiliser les donn\u00e9es recueillies avec consentement pour proposer des exp\u00e9riences client contextuelles, r\u00e9actives et adapt\u00e9es en temps r\u00e9el, en fonction des \u00e9v\u00e9nements et des tendances qui captent l’attention du public.<\/p>\n\n\n\n

Focus on eco-responsibility and values<\/strong><\/h3>\n\n\n\n

Les consommateurs en 2026 sont de plus en plus attentifs \u00e0 l’\u00e9thique et \u00e0 l’engagement des marques pour l’environnement et la soci\u00e9t\u00e9. Pour s\u00e9duire une audience sensibilis\u00e9e \u00e0 ces enjeux, les entreprises doivent d\u00e9velopper une strat\u00e9gie d’acquisition align\u00e9e avec des valeurs \u00e9coresponsables.<\/p>\n\n\n\n

This means not only communicating clearly about the company's commitments, but also thinking about marketing activations that highlight sustainability efforts. More and more brands, for example, are organizing charity events, recycling campaigns, or investing in local projects.<\/p>\n\n\n\n

Conclusion<\/strong><\/h3>\n\n\n\n

Les tendances d’acquisition digitale en 2026 sont marqu\u00e9es par une profonde transformation technologique et comportementale. Les entreprises devront non seulement s’adapter \u00e0 des innovations comme l’intelligence artificielle, le m\u00e9tavers, ou la fin des cookies tiers, mais aussi se montrer flexibles pour capter l’attention dans un monde o\u00f9 l’engagement \u00e9volue chaque jour.<\/p>\n\n\n\n

Pour rester comp\u00e9titif, il est crucial d\u2019\u00eatre \u00e0 l\u2019\u00e9coute des attentes des consommateurs, d’adopter les outils d’automatisation les plus performants, et d’investir dans une personnalisation bas\u00e9e sur la transparence. En fin de compte, l’\u00e9cosyst\u00e8me digital en 2026 sera une aventure o\u00f9 le consommateur sera au centre de toutes les strat\u00e9gies, et les entreprises qui r\u00e9ussiront seront celles capables de d\u00e9livrer des exp\u00e9riences authentiques et sur-mesure.<\/p>\n\n\n\n

To help you implement these modern digital marketing strategies, don't hesitate to call on contact us to benefit from our expertise<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Le marketing digital continue de se transformer \u00e0 une vitesse vertigineuse, port\u00e9 par les avanc\u00e9es technologiques, les attentes changeantes des consommateurs et les r\u00e9glementations en constante \u00e9volution. En 2026, les strat\u00e9gies d’acquisition digitale seront red\u00e9finies par des tendances novatrices qui permettront aux entreprises de capter l’attention de leurs audiences cibles de mani\u00e8re plus efficace et […]<\/p>\n","protected":false},"author":4,"featured_media":8870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,30,29],"tags":[],"class_list":["post-8867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-sea","category-seo"],"acf":[],"yoast_head":"\nLes tendances d'acquisition digitale \u00e0 ne pas manquer en 2026 | Daware.io<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les tendances d'acquisition digitale \u00e0 suivre en 2025 : IA, m\u00e9tavers, personnalisation, fin des cookies tiers et marketing \u00e9thique. Adaptez vos strat\u00e9gies pour maximiser vos performances.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daware.io\/en\/ai\/acquisition-trends-digital-marketing-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les tendances d'acquisition digitale \u00e0 ne pas manquer en 2026 | Daware.io\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les tendances d'acquisition digitale \u00e0 suivre en 2025 : IA, m\u00e9tavers, personnalisation, fin des cookies tiers et marketing \u00e9thique. Adaptez vos strat\u00e9gies pour maximiser vos performances.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daware.io\/en\/ai\/acquisition-trends-digital-marketing-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Daware.io\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.daware.io\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T23:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T14:09:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorian Hermosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dorianhermosa\" \/>\n<meta name=\"twitter:site\" content=\"@DawareIo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorian Hermosa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/\"},\"author\":{\"name\":\"Dorian Hermosa\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/person\\\/31854e5167ae454e649e74a9eed75eba\"},\"headline\":\"Les tendances d’acquisition digitale \u00e0 ne pas manquer en 2026\",\"datePublished\":\"2026-02-04T23:24:00+00:00\",\"dateModified\":\"2026-03-17T14:09:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/\"},\"wordCount\":1572,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/tendance-acquisition-digitale-2025.jpeg\",\"articleSection\":[\"AI\",\"SEA\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/\",\"url\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/\",\"name\":\"Les tendances d'acquisition digitale \u00e0 ne pas manquer en 2026 | Daware.io\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/tendance-acquisition-digitale-2025.jpeg\",\"datePublished\":\"2026-02-04T23:24:00+00:00\",\"dateModified\":\"2026-03-17T14:09:01+00:00\",\"description\":\"D\u00e9couvrez les tendances d'acquisition digitale \u00e0 suivre en 2025 : IA, m\u00e9tavers, personnalisation, fin des cookies tiers et marketing \u00e9thique. Adaptez vos strat\u00e9gies pour maximiser vos performances.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/tendance-acquisition-digitale-2025.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/tendance-acquisition-digitale-2025.jpeg\",\"width\":1792,\"height\":1024,\"caption\":\"tendance marketing digital 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/tendances-acquisition-marketing-digital-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Daware\",\"item\":\"https:\\\/\\\/www.daware.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI\",\"item\":\"https:\\\/\\\/www.daware.io\\\/ai\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Les tendances d’acquisition digitale \u00e0 ne pas manquer en 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#website\",\"url\":\"https:\\\/\\\/www.daware.io\\\/\",\"name\":\"Daware.io\",\"description\":\"Surperfomez !\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.daware.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\",\"name\":\"Daware.io\",\"alternateName\":\"Daware\",\"url\":\"https:\\\/\\\/www.daware.io\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Daware.io-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Daware.io-logo.png\",\"width\":359,\"height\":380,\"caption\":\"Daware.io\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/www.daware.io\\\/\",\"https:\\\/\\\/x.com\\\/DawareIo\",\"https:\\\/\\\/www.instagram.com\\\/daware.io\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/daware-io\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCY1UHrclDEzMjBr3ZVozUaA\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/daware-io\",\"https:\\\/\\\/www.francenum.gouv.fr\\\/activateurs\\\/dawareio\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/person\\\/31854e5167ae454e649e74a9eed75eba\",\"name\":\"Dorian Hermosa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g\",\"caption\":\"Dorian Hermosa\"},\"description\":\"Consultant en acquisition de trafic et fondateur de daware.io J'accompagne les entreprises de toutes tailles dans le d\u00e9passement de leurs objectifs de croissance.\",\"sameAs\":[\"https:\\\/\\\/www.daware.io\\\/dorian-hermosa\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dorianhermosa\\\/\",\"https:\\\/\\\/x.com\\\/dorianhermosa\"],\"url\":\"https:\\\/\\\/www.daware.io\\\/en\\\/author\\\/dorian\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les tendances d'acquisition digitale \u00e0 ne pas manquer en 2026 | Daware.io","description":"Discover the digital acquisition trends to watch in 2025: AI, metavers, personalization, the end of third-party cookies and ethical marketing. Adapt your strategies to maximize your performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.daware.io\/en\/ai\/acquisition-trends-digital-marketing-2025\/","og_locale":"en_US","og_type":"article","og_title":"Les tendances d'acquisition digitale \u00e0 ne pas manquer en 2026 | Daware.io","og_description":"D\u00e9couvrez les tendances d'acquisition digitale \u00e0 suivre en 2025 : IA, m\u00e9tavers, personnalisation, fin des cookies tiers et marketing \u00e9thique. Adaptez vos strat\u00e9gies pour maximiser vos performances.","og_url":"https:\/\/www.daware.io\/en\/ai\/acquisition-trends-digital-marketing-2025\/","og_site_name":"Daware.io","article_publisher":"https:\/\/www.facebook.com\/www.daware.io\/","article_published_time":"2026-02-04T23:24:00+00:00","article_modified_time":"2026-03-17T14:09:01+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025.jpeg","type":"image\/jpeg"}],"author":"Dorian Hermosa","twitter_card":"summary_large_image","twitter_creator":"@dorianhermosa","twitter_site":"@DawareIo","twitter_misc":{"Written by":"Dorian Hermosa","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/#article","isPartOf":{"@id":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/"},"author":{"name":"Dorian Hermosa","@id":"https:\/\/www.daware.io\/#\/schema\/person\/31854e5167ae454e649e74a9eed75eba"},"headline":"Les tendances d’acquisition digitale \u00e0 ne pas manquer en 2026","datePublished":"2026-02-04T23:24:00+00:00","dateModified":"2026-03-17T14:09:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/"},"wordCount":1572,"commentCount":0,"publisher":{"@id":"https:\/\/www.daware.io\/#organization"},"image":{"@id":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025.jpeg","articleSection":["AI","SEA","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/","url":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/","name":"Les tendances d'acquisition digitale \u00e0 ne pas manquer en 2026 | Daware.io","isPartOf":{"@id":"https:\/\/www.daware.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025.jpeg","datePublished":"2026-02-04T23:24:00+00:00","dateModified":"2026-03-17T14:09:01+00:00","description":"Discover the digital acquisition trends to watch in 2025: AI, metavers, personalization, the end of third-party cookies and ethical marketing. Adapt your strategies to maximize your performance.","breadcrumb":{"@id":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/#primaryimage","url":"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025.jpeg","contentUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025.jpeg","width":1792,"height":1024,"caption":"tendance marketing digital 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/www.daware.io\/ai\/tendances-acquisition-marketing-digital-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Daware","item":"https:\/\/www.daware.io\/"},{"@type":"ListItem","position":2,"name":"AI","item":"https:\/\/www.daware.io\/ai\/"},{"@type":"ListItem","position":3,"name":"Les tendances d’acquisition digitale \u00e0 ne pas manquer en 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.daware.io\/#website","url":"https:\/\/www.daware.io\/","name":"Daware.io","description":"Supercharge!","publisher":{"@id":"https:\/\/www.daware.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.daware.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.daware.io\/#organization","name":"Daware.io","alternateName":"Daware","url":"https:\/\/www.daware.io\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.daware.io\/#\/schema\/logo\/image\/","url":"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/06\/Daware.io-logo.png","contentUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/06\/Daware.io-logo.png","width":359,"height":380,"caption":"Daware.io"},"image":{"@id":"https:\/\/www.daware.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/www.daware.io\/","https:\/\/x.com\/DawareIo","https:\/\/www.instagram.com\/daware.io\/","https:\/\/www.linkedin.com\/company\/daware-io\/","https:\/\/www.youtube.com\/channel\/UCY1UHrclDEzMjBr3ZVozUaA","https:\/\/www.crunchbase.com\/organization\/daware-io","https:\/\/www.francenum.gouv.fr\/activateurs\/dawareio"]},{"@type":"Person","@id":"https:\/\/www.daware.io\/#\/schema\/person\/31854e5167ae454e649e74a9eed75eba","name":"Dorian Hermosa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8b573083bf37068413640dc73e23a938d9421c3187fd5f1abf01a66650c41ef?s=96&d=mm&r=g","caption":"Dorian Hermosa"},"description":"Traffic acquisition consultant and founder of daware.io I help companies of all sizes exceed their growth targets.","sameAs":["https:\/\/www.daware.io\/dorian-hermosa\/","https:\/\/www.linkedin.com\/in\/dorianhermosa\/","https:\/\/x.com\/dorianhermosa"],"url":"https:\/\/www.daware.io\/en\/author\/dorian\/"}]}},"_links":{"self":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts\/8867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/comments?post=8867"}],"version-history":[{"count":3,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts\/8867\/revisions"}],"predecessor-version":[{"id":10424,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/posts\/8867\/revisions\/10424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/media\/8870"}],"wp:attachment":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/media?parent=8867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/categories?post=8867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/tags?post=8867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}