{"id":8061,"date":"2024-07-16T09:00:00","date_gmt":"2024-07-16T07:00:00","guid":{"rendered":"https:\/\/www.daware.io\/?p=8061"},"modified":"2024-08-06T09:55:58","modified_gmt":"2024-08-06T07:55:58","slug":"google-ads-tips-4","status":"publish","type":"post","link":"https:\/\/www.daware.io\/en\/sea\/google-ads-tips-4\/","title":{"rendered":"Google Ads queries update: Optimization and new features"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8061\" class=\"elementor elementor-8061\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e358f3e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e358f3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e872655\" data-id=\"e872655\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b0b39 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"c7b0b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google Ads queries update: Optimization and new features<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17f61db elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17f61db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-475a39a\" data-id=\"475a39a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbf98d3 elementor-widget elementor-widget-text-editor\" data-id=\"cbf98d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Google continues to innovate to meet the needs of users and advertisers alike. Google's latest query management update marks a significant step forward, both for the accuracy of search results and the effectiveness of advertising campaigns. This article explores these new features in detail, in particular the improvements made to misspelling management and trademark control.<\/p><p>\u00a0<\/p><h3>\u00a0<\/h3><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: var( --e-global-color-primary );\">If you'd like full support to help you optimize your Google Ads campaigns, don't hesitate to contact us, n<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: var( --e-global-color-primary );\">e are a <a href=\"https:\/\/www.daware.io\/en\/google-ads-agency\/\">specialized Google Ads agency<\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4297c4c\" data-id=\"4297c4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6f5997 elementor-widget elementor-widget-image\" data-id=\"a6f5997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/07\/5-cap-nhap-moi-cho-nguoi-chay-quang-cao-google-ad-2021-4-1024x576-1-q56gyxactzc6f7y2bd3lpxid77slldysxl5m1k5nd4.webp\" class=\"attachment-large size-large wp-image-8095\" alt=\"google ads query update\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/07\/5-cap-nhap-moi-cho-nguoi-chay-quang-cao-google-ad-2021-4-1024x576-1-q56gyxactzc6f7y2bd3lpxid77slldysxl5m1k5nd4.webp 1000w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/07\/5-cap-nhap-moi-cho-nguoi-chay-quang-cao-google-ad-2021-4-1024x576-1-q56gyxactzc6f7y2bd3lpxid77slldysxl5m1k5nd4-300x150.webp 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/07\/5-cap-nhap-moi-cho-nguoi-chay-quang-cao-google-ad-2021-4-1024x576-1-q56gyxactzc6f7y2bd3lpxid77slldysxl5m1k5nd4-768x384.webp 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/07\/5-cap-nhap-moi-cho-nguoi-chay-quang-cao-google-ad-2021-4-1024x576-1-q56gyxactzc6f7y2bd3lpxid77slldysxl5m1k5nd4-18x9.webp 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eeb2d55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eeb2d55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-985da0f\" data-id=\"985da0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d21b034 elementor-widget elementor-widget-heading\" data-id=\"d21b034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Trademark control: Inclusion and exclusion<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ad5ae3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ad5ae3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7af1a0b\" data-id=\"7af1a0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d6cf3b elementor-widget elementor-widget-text-editor\" data-id=\"3d6cf3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: var( --e-global-color-primary );\">Google improves brand control in search network ads, enabling advertisers to better determine the delivery of their ads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e85884 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e85884\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-164bded\" data-id=\"164bded\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39867dd elementor-widget elementor-widget-heading\" data-id=\"39867dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>New trademark inclusions and exclusions<\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7ad1e elementor-widget elementor-widget-text-editor\" data-id=\"0c7ad1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Branded inclusions :<\/strong> By running broad query campaigns, Google ensures that your ads only match queries related to your brand.<\/li><li><strong>Brand exclusions :<\/strong> You can prevent your ads from appearing on certain queries, especially those containing brand names you don't want associated with your ads. Initially available for PMax campaigns, this feature has now been extended to all match types and dynamic search network ads (DSAs).<\/li><\/ul><p><strong>\u00a0<\/strong><\/p><p><strong>Important information:<\/strong> For the time being, these updates only concern large queries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cefd62a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cefd62a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a96f4e\" data-id=\"6a96f4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3880e0 elementor-widget elementor-widget-heading\" data-id=\"a3880e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Query optimization and spelling error management<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a95d77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a95d77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0884f50\" data-id=\"0884f50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eae81fd elementor-widget elementor-widget-text-editor\" data-id=\"eae81fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Spelling mistakes are common, especially when Internet users type their searches quickly. For example, there are over 1.5 million different ways to spell \"YouTube\". Google has long been aware of this, and already has mechanisms in place to match these errors with the correct keywords in your campaigns, saving you the trouble of creating multiple versions of campaigns with and without mistakes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36c3870 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36c3870\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29bb67e\" data-id=\"29bb67e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bccbd4 elementor-widget elementor-widget-heading\" data-id=\"7bccbd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>New features for spelling mistakes<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d1607e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d1607e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de5c305\" data-id=\"de5c305\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4ddf12 elementor-widget elementor-widget-text-editor\" data-id=\"b4ddf12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Until recently, these misspelled queries did not appear clearly in the reports, often grouped together under the \"Other\" category. With Google's new update, these terms will now be reported in aggregate with their correct spelling, making an additional 9 % search terms visible.<\/p><p>This update also extends to negative keywords. So you no longer need to add faulty variants to your negative keywords to obtain complete reports.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f31d69c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f31d69c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-966fc42\" data-id=\"966fc42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84b05f2 elementor-widget elementor-widget-heading\" data-id=\"84b05f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>AI and improved advertising performance<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7c151 elementor-widget elementor-widget-text-editor\" data-id=\"fb7c151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>These improvements have been made possible by artificial intelligence. Thanks to a better understanding of natural language, Google can now more accurately interpret search intentions, regardless of spelling mistakes.<\/p><p>Thanks to these optimizations, advertisers can improve the performance of their broad searches by 10 %, generating more qualified traffic and a better conversion rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0508d92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0508d92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-656f50e\" data-id=\"656f50e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ff2718 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6ff2718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Conclusion<\/h3><p>Google's recent updates to query management and brand controls represent a major step forward for advertisers. By integrating better handling of misspellings and refining brand inclusions and exclusions, Google now enables finer optimization of advertising campaigns. Thanks to artificial intelligence, searches are interpreted more accurately, increasing the quality and relevance of results.<\/p><p>These improvements translate into a significant increase in the performance of broad query campaigns, with more qualified traffic and better conversion rates. As a result, advertisers can achieve their objectives more effectively, and obtain more comprehensive and detailed reports.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b45b953 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b45b953\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dad3f36\" data-id=\"dad3f36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c7bae5 elementor-widget elementor-widget-text-editor\" data-id=\"3c7bae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking to maximize the effectiveness of your Google Ads campaigns and achieve rapid results? Our team of certified experts is at your disposal to carry out an in-depth, personalized SEA audit. With our expertise, we can offer you a detailed analysis and specific recommendations for every aspect of your audit, guaranteeing rapid results and a positive return on investment. Don't hesitate to <a href=\"https:\/\/www.daware.io\/en\/contact\/\"><b>contact us to maximize the effectiveness of your advertising campaigns<\/b><\/a> and successfully achieve your marketing objectives. Together, we'll go the extra mile to ensure the success of your online advertising strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f5bf37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f5bf37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbdc345\" data-id=\"dbdc345\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ccae97 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"1ccae97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.daware.io\/en\/sea\/google-ads-tips-2\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-arrow-circle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Google Ads audit: 10 essential steps to optimize your campaigns<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.daware.io\/en\/sea\/google-ads-tips-3\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Google Shopping: A Complete Guide to Optimizing Your Visibility<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Google continue d&rsquo;innover pour r\u00e9pondre aux besoins des utilisateurs et des annonceurs. La derni\u00e8re mise \u00e0 jour de Google concernant la gestion des requ\u00eates marque une avanc\u00e9e significative, tant pour la pr\u00e9cision des r\u00e9sultats de recherche que pour l&rsquo;efficacit\u00e9 des campagnes publicitaires. Cet article explore en d\u00e9tail ces nouvelles fonctionnalit\u00e9s, en particulier les am\u00e9liorations apport\u00e9es [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":8089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-8061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Requ\u00eates Google Ads MAJ 2024 : Optimisation et Nouveaut\u00e9s<\/title>\n<meta name=\"description\" content=\"MAJ de Google Ads : Gestion des requ\u00eates incluant les fautes d&#039;orthographe et le contr\u00f4le des marques pour optimiser vos campagnes SEA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daware.io\/en\/sea\/google-ads-tips-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Requ\u00eates Google Ads MAJ 2024 : Optimisation et Nouveaut\u00e9s\" \/>\n<meta property=\"og:description\" content=\"MAJ de Google Ads : Gestion des requ\u00eates incluant les fautes d&#039;orthographe et le contr\u00f4le des marques pour optimiser vos campagnes SEA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daware.io\/en\/sea\/google-ads-tips-4\/\" \/>\n<meta property=\"og:site_name\" content=\"Daware.io\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.daware.io\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/www.daware.io\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-16T07:00:00+00:00\" \/>\n<meta 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