{"id":367,"date":"2021-05-28T15:33:42","date_gmt":"2021-05-28T13:33:42","guid":{"rendered":"https:\/\/www.daware.io\/?page_id=367"},"modified":"2024-11-27T16:57:08","modified_gmt":"2024-11-27T15:57:08","slug":"flowrette","status":"publish","type":"page","link":"https:\/\/www.daware.io\/en\/case-studies\/flowrette\/","title":{"rendered":"Flowrette"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"367\" class=\"elementor elementor-367\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcb4a32 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"dcb4a32\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e751d55\" data-id=\"e751d55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8950454 elementor-widget elementor-widget-text-editor\" data-id=\"8950454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Flowrette is a DNVB created at the end of 2019 and specialized in handcrafted decoration.<\/span><\/p><p><span style=\"font-weight: 400;\">We support Flowrette in their day-to-day growth.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c5fd95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c5fd95\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b20bea\" data-id=\"7b20bea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe23a76 elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"fe23a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"294\" height=\"224\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/05\/flowrette.png\" class=\"attachment-full size-full wp-image-371\" alt=\"Flowrette logo\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e986617 elementor-widget elementor-widget-heading\" data-id=\"e986617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A complete Mother's Day package<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8531a82 elementor-widget elementor-widget-text-editor\" data-id=\"8531a82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We are accelerating Flowrette's digital growth from both a strategic and operational point of view. The Mother's Day period was an opportunity to demonstrate the results of several months of collaboration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3db0c66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3db0c66\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f034dcc\" data-id=\"f034dcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d047ac3\" data-id=\"d047ac3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-868be52 elementor-widget elementor-widget-counter\" data-id=\"868be52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Increased sales<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"103\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cb609dd\" data-id=\"cb609dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6085331 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6085331\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-743940e\" data-id=\"743940e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c68f1c elementor-widget elementor-widget-heading\" data-id=\"8c68f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2c6e7 elementor-widget elementor-widget-heading\" data-id=\"9e2c6e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A flourishing DNVB<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12494f3 elementor-widget elementor-widget-text-editor\" data-id=\"12494f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On the occasion of Mother's Day, we intervened on their offer of dried flowers, to ensure their visibility during this period.<\/span><\/p><p><span style=\"font-weight: 400;\">SEO, SEA, Google Shopping, creation of dedicated pages: everything has been reviewed and optimized to maximize the site's performance.<\/span><\/p><p><span style=\"font-weight: 400;\">Thanks to the various optimizations, campaign launches and dedicated content created for Flowrette, their sales grew by 103% over the period compared with the previous year.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d342538\" data-id=\"d342538\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d10f647 elementor-widget elementor-widget-image\" data-id=\"d10f647\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"545\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/05\/fleurs-sechees-flowrette_51819318-4969-4fa0-ae19-17c013ce4e7c_1000x.jpg\" class=\"attachment-medium_large size-medium_large wp-image-62\" alt=\"\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/05\/fleurs-sechees-flowrette_51819318-4969-4fa0-ae19-17c013ce4e7c_1000x.jpg 600w, https:\/\/www.daware.io\/wp-content\/uploads\/2021\/05\/fleurs-sechees-flowrette_51819318-4969-4fa0-ae19-17c013ce4e7c_1000x-300x273.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-734d61c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"734d61c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1691f75\" data-id=\"1691f75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c55ce5d elementor-widget elementor-widget-heading\" data-id=\"c55ce5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">The stages of our support<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f514870 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f514870\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8c04d33\" data-id=\"8c04d33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e08cc7 elementor-widget elementor-widget-text-editor\" data-id=\"5e08cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>1. Website analysis and optimization<\/h3><p>We began by analyzing the Flowrette website to identify areas for improvement and opportunities for growth.<\/p><p>The idea is to develop traffic acquisition once the site is 100% optimized for conversion and UX.\u00a0<\/p><p>With the Flowrette team and their Shopify agency, we worked on the following optimizations:<\/p><ul><li><strong>UX\/UI Design<\/strong> Improve navigation, the purchase tunnel and calls to action to facilitate the user experience.<\/li><li><strong> Mobile version<\/strong> Optimization of the site for mobile devices, ensuring a fluid and fast browsing experience.<\/li><li><strong>A\/B Testing<\/strong> Comparative testing of different variants to determine the most effective elements in terms of conversion.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e501a6a\" data-id=\"e501a6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6d8c53 elementor-widget elementor-widget-image\" data-id=\"e6d8c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/agence-marketing-digital-1024x685.jpg\" class=\"attachment-large size-large wp-image-5273\" alt=\"digital marketing agency\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/agence-marketing-digital-1024x685.jpg 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/agence-marketing-digital-300x201.jpg 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/agence-marketing-digital-768x514.jpg 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/agence-marketing-digital-1536x1028.jpg 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/agence-marketing-digital-scaled.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-780aee8 elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"780aee8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d842af9\" data-id=\"d842af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-402ac17 elementor-widget elementor-widget-image\" data-id=\"402ac17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/publicite-en-ligne-facebook-ads-google-ads.png\" class=\"attachment-large size-large wp-image-5276\" alt=\"\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/publicite-en-ligne-facebook-ads-google-ads.png 640w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/publicite-en-ligne-facebook-ads-google-ads-300x300.png 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/publicite-en-ligne-facebook-ads-google-ads-150x150.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5cea14a\" data-id=\"5cea14a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-251c9db elementor-widget elementor-widget-text-editor\" data-id=\"251c9db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>2. Online advertising campaigns<\/h3><p>To increase Flowrette's visibility and sales, we launched online advertising campaigns on various channels:<\/p><ul><li><strong>Google Ads<\/strong> : Creation of Search and Shopping campaigns to target users looking for flowers and floral arrangements.<\/li><li><strong>Facebook and Instagram Ads<\/strong> Setting up targeted advertising campaigns to reach an audience interested in flowers and interior decoration.<\/li><li><strong>Remarketing<\/strong> Retargeting campaigns to convert visitors who have left the site without buying.<\/li><li><strong>Display advertising<\/strong> Use of advertising banners to promote Flowrette's special offers and new products.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd28c25 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd28c25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-eaeef7a\" data-id=\"eaeef7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57459c8 elementor-widget elementor-widget-text-editor\" data-id=\"57459c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>3. Content strategy and social networks<\/h3><p>We developed a content strategy to strengthen Flowrette's online presence and connect with its community:<\/p><ul><li><strong>Blog<\/strong> Creation of regular blog posts to share tips on how to care for dried flowers, decoration ideas, and showcase Flowrette products.<\/li><li><strong>Social networking<\/strong> Facebook, Instagram and Pinterest accounts to share inspiring images, promotions and interact with the community.<\/li><li><strong>Email marketing<\/strong> Send personalized newsletters to inform customers about new products, promotions and special events.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2e2f292\" data-id=\"2e2f292\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cc1946 elementor-widget elementor-widget-image\" data-id=\"4cc1946\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"424\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/agence-google-ads-conseil.jpg\" class=\"attachment-large size-large wp-image-5260\" alt=\"Google Ads Agency\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/agence-google-ads-conseil.jpg 640w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/agence-google-ads-conseil-300x199.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6451208 elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6451208\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-697e6ee\" data-id=\"697e6ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32a6067 elementor-widget elementor-widget-image\" data-id=\"32a6067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"488\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/seo-referencement-naturel-1024x625.jpg\" class=\"attachment-large size-large wp-image-5279\" alt=\"SEO - natural search engine optimization\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/seo-referencement-naturel-1024x625.jpg 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/seo-referencement-naturel-300x183.jpg 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/seo-referencement-naturel-768x469.jpg 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/seo-referencement-naturel-1536x937.jpg 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2023\/04\/seo-referencement-naturel-scaled.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b9a29dc\" data-id=\"b9a29dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d19b7d5 elementor-widget elementor-widget-text-editor\" data-id=\"d19b7d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>4. Advanced SEO optimization<\/h3><p>To further improve Flowrette's natural referencing, we have implemented advanced SEO optimizations:<\/p><ul><li><strong>Internal linking<\/strong> Optimization of site structure and internal links to reinforce the authority of key pages and improve navigation.<\/li><li><strong>Image optimization<\/strong> Reducing image weight, adding alt attributes and optimizing file names to improve loading speed and search engine optimization.<\/li><li><strong>Long-form content<\/strong> : Creation of in-depth blog articles and guides to attract natural backlinks and strengthen Flowrette's reputation as an expert in the field.<\/li><li><strong>Keyword optimization<\/strong> Analysis of the most relevant keywords and their integration into content, meta tags and titles to improve search engine positioning.<\/li><li><strong>Setting up Schema.org<\/strong> : Addition of <a href=\"https:\/\/www.daware.io\/en\/seo\/structured-data\/\"><strong>structured data<\/strong><\/a> to help search engines better understand site content and improve page visibility in search results.<\/li><\/ul><p>Thanks to these advanced SEO optimizations, Flowrette was able to strengthen its position on search engines, increase its organic traffic and attract a wider, more qualified audience. This comprehensive approach to SEO helped strengthen the overall acquisition strategy and increase online brand awareness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a19db75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a19db75\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4e5023\" data-id=\"e4e5023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc9e65f elementor-widget elementor-widget-heading\" data-id=\"bc9e65f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Results of our 360\u00b0 approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-965c513 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"965c513\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4dcdd8\" data-id=\"d4dcdd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c594ca elementor-widget elementor-widget-text-editor\" data-id=\"2c594ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By implementing a comprehensive strategy including website optimization, online advertising campaigns, content marketing and advanced SEO techniques, we were able to significantly improve Flowrette's online presence and business performance.<\/p><p>Detailed results by lever :<\/p><ul><li><strong>Website optimization<\/strong> Improvements in UX\/UI design, mobile optimization and A\/B testing have resulted in increased user engagement, higher conversion rates and improved customer experience.<\/li><li><strong>Online advertising campaigns<\/strong> : Campaigns on Google Ads, Facebook, Instagram and other platforms have increased Flowrette's visibility, attracted new customers and generated a positive return on investment.<\/li><li><strong>Content strategy and social networks<\/strong> Creating compelling content for the blog and social networks has boosted brand awareness and created a strong bond with the community, increasing customer loyalty.<\/li><li><strong>Advanced SEO optimization<\/strong> Advanced SEO techniques have improved Flowrette's positioning in search engine results, increasing organic traffic and attracting a wider, more qualified audience.<\/li><\/ul><p>In short, our 360\u00b0 approach enabled Flowrette to achieve significant results in terms of online awareness, sales growth (+103% year-on-year) and customer satisfaction. The synergies between the various actions have created a cumulative effect, reinforcing the impact of each individual initiative and contributing to the overall success of our intervention for Flowrette.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e59c45f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e59c45f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92f2637\" data-id=\"92f2637\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e11b25 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"5e11b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"#contact\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tNow it's your turn to double your sales!\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tDiscovery call\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Flowrette est une DNVB cr\u00e9\u00e9e fin 2019 et sp\u00e9cialis\u00e9e dans la d\u00e9coration artisanale. Nous accompagnons Flowrette dans leur croissance au quotidien.\u00a0 Un accompagnement complet pour la f\u00eate des m\u00e8res Nous acc\u00e9l\u00e9rons la croissance digitale de Flowrette aussi bien d&rsquo;un point de vue strat\u00e9gique qu&rsquo;op\u00e9rationnel. La p\u00e9riode de la f\u00eate des m\u00e8res a \u00e9t\u00e9 l&rsquo;occasion de [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":62,"parent":361,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-367","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment nous avons doubl\u00e9 le chiffre d&#039;affaires de Flowrette | Daware.io<\/title>\n<meta name=\"description\" content=\"Nous acc\u00e9l\u00e9rons la croissance digitale de Flowrette aussi bien d\u2019un point de vue strat\u00e9gique qu\u2019op\u00e9rationnel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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