{"id":332,"date":"2021-05-27T17:57:56","date_gmt":"2021-05-27T15:57:56","guid":{"rendered":"https:\/\/www.daware.io\/?page_id=332"},"modified":"2024-10-26T17:22:21","modified_gmt":"2024-10-26T15:22:21","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.daware.io\/en\/blog\/","title":{"rendered":"Blog SEO, SEA, Social Ads"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Blog SEO, SEA, Social Ads<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Here you'll find all our articles covering everything from the basics to advanced techniques in SEO, paid search, social ads, webanalysis, CRO, UX... Everything you need to optimize your site and its qualified traffic.<\/p>

Contact Us<\/a> if you'd like full support in any of these areas!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t
\"Tracking<\/div><\/a>\n\t\t\t\t
SEA<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tWhat Is Server-Side Tracking? Definition and How It Works\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

What is server-side tracking? Server-side tracking, or server-side tagging, involves routing the<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t
\"ChatGPT<\/div><\/a>\n\t\t\t\t
AI<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tChatGPT Ads Guide: How It Works, Costs, and Mistakes to Avoid\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

Most of the guides published about ChatGPT Ads since its announcement share the same flaw: they describe a channel<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t
\"ChatGPT<\/div><\/a>\n\t\t\t\t
AI<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tSelf-service ChatGPT Ads: Now Available in France\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

Barely a week after launching ads for French users (August 24, 2026), OpenAI reached a<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t
\"Launch<\/div><\/a>\n\t\t\t\t
AI<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tChatGPT Ads: AI Makes Its Mark in the Advertising World\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

Since August 24, 2026, advertising has officially been introduced in ChatGPT in France, alongside 30<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t
\"LinkedIn<\/div><\/a>\n\t\t\t\t
SMA<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tStructuring a LinkedIn Ads campaign to generate qualified B2B leads in cybersecurity and IT\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

In a context where trust, expertise and relevance are the keys to B2B conversion, LinkedIn is positioning itself<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t
\"statistics<\/div><\/a>\n\t\t\t\t
SMA<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\t8 Key Statistics to Optimize Your Social Networking Strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

Today, social networks are one of the pillars of digital marketing. However, publishing content without analyzing its impact amounts to<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t
\"google<\/div><\/a>\n\t\t\t\t
SEO<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tGoogle Core Update & Spam Update: New Updates for 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

In March 2024, Google launched two significant updates for its algorithm: the Core Update and the<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t
\"similar<\/div><\/a>\n\t\t\t\t
SMA<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tMethods for creating and leveraging similar audiences to extend reach while maintaining relevance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

LinkedIn Ads similar audiences (\"lookalike audiences\") are a powerful lever for B2B companies seeking to increase their reach while<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t
\"linkedin<\/div><\/a>\n\t\t\t\t
SMA<\/div>\n\t\t\t\t
\n\t\t\t\t

\n\t\t\t\n\t\t\t\tImpact of LinkedIn algorithm updates on advertising performance: Analysis of recent changes and their influence on ad visibility\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

The advertising ecosystem on LinkedIn is constantly evolving, shaped by regular updates to the platform's algorithm. For<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t

<\/div>\n\t\t\t\t
<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Blog SEO, SEA, Social Ads Here you'll find all our articles covering everything from the basics to advanced techniques in SEO, paid search, social ads, web analytics, CRO, UX... Everything you need to optimize your site and its qualified traffic. Contact us if you'd like full support in any of these areas!<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-332","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBlog SEO, SEA, Social Ads | Daware.io<\/title>\n<meta name=\"description\" content=\"Toutes vos actualit\u00e9s digitales : d\u00e9veloppement web, acquisition de trafic, mises \u00e0 jours, formations... Tenez vous au courant\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.daware.io\/en\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog SEO, SEA, Social Ads | Daware.io\" \/>\n<meta property=\"og:description\" content=\"Toutes vos actualit\u00e9s digitales : d\u00e9veloppement web, acquisition de trafic, mises \u00e0 jours, formations... Tenez vous au courant\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.daware.io\/en\/blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Daware.io\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/www.daware.io\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-26T15:22:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/06\/Daware.io-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"359\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@DawareIo\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/blog\\\/\",\"url\":\"https:\\\/\\\/www.daware.io\\\/blog\\\/\",\"name\":\"Blog SEO, SEA, Social Ads | Daware.io\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#website\"},\"datePublished\":\"2021-05-27T15:57:56+00:00\",\"dateModified\":\"2024-10-26T15:22:21+00:00\",\"description\":\"Toutes vos actualit\u00e9s digitales : d\u00e9veloppement web, acquisition de trafic, mises \u00e0 jours, formations... Tenez vous au courant\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/blog\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.daware.io\\\/blog\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/blog\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Daware\",\"item\":\"https:\\\/\\\/www.daware.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog SEO, SEA, Social Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#website\",\"url\":\"https:\\\/\\\/www.daware.io\\\/\",\"name\":\"Daware.io\",\"description\":\"Surperfomez !\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.daware.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#organization\",\"name\":\"Daware.io\",\"alternateName\":\"Daware\",\"url\":\"https:\\\/\\\/www.daware.io\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Daware.io-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.daware.io\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Daware.io-logo.png\",\"width\":359,\"height\":380,\"caption\":\"Daware.io\"},\"image\":{\"@id\":\"https:\\\/\\\/www.daware.io\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/www.daware.io\\\/\",\"https:\\\/\\\/x.com\\\/DawareIo\",\"https:\\\/\\\/www.instagram.com\\\/daware.io\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/daware-io\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCY1UHrclDEzMjBr3ZVozUaA\",\"https:\\\/\\\/www.crunchbase.com\\\/organization\\\/daware-io\",\"https:\\\/\\\/www.francenum.gouv.fr\\\/activateurs\\\/dawareio\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blog SEO, SEA, Social Ads | Daware.io","description":"All your digital news: web development, traffic acquisition, updates, training... Keep up to date","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.daware.io\/en\/blog\/","og_locale":"en_US","og_type":"article","og_title":"Blog SEO, SEA, Social Ads | Daware.io","og_description":"Toutes vos actualit\u00e9s digitales : d\u00e9veloppement web, acquisition de trafic, mises \u00e0 jours, formations... Tenez vous au courant","og_url":"https:\/\/www.daware.io\/en\/blog\/","og_site_name":"Daware.io","article_publisher":"https:\/\/www.facebook.com\/www.daware.io\/","article_modified_time":"2024-10-26T15:22:21+00:00","og_image":[{"width":359,"height":380,"url":"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/06\/Daware.io-logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@DawareIo","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.daware.io\/blog\/","url":"https:\/\/www.daware.io\/blog\/","name":"Blog SEO, SEA, Social Ads | Daware.io","isPartOf":{"@id":"https:\/\/www.daware.io\/#website"},"datePublished":"2021-05-27T15:57:56+00:00","dateModified":"2024-10-26T15:22:21+00:00","description":"All your digital news: web development, traffic acquisition, updates, training... Keep up to date","breadcrumb":{"@id":"https:\/\/www.daware.io\/blog\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.daware.io\/blog\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.daware.io\/blog\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Daware","item":"https:\/\/www.daware.io\/"},{"@type":"ListItem","position":2,"name":"Blog SEO, SEA, Social Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.daware.io\/#website","url":"https:\/\/www.daware.io\/","name":"Daware.io","description":"Supercharge!","publisher":{"@id":"https:\/\/www.daware.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.daware.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.daware.io\/#organization","name":"Daware.io","alternateName":"Daware","url":"https:\/\/www.daware.io\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.daware.io\/#\/schema\/logo\/image\/","url":"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/06\/Daware.io-logo.png","contentUrl":"https:\/\/www.daware.io\/wp-content\/uploads\/2021\/06\/Daware.io-logo.png","width":359,"height":380,"caption":"Daware.io"},"image":{"@id":"https:\/\/www.daware.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/www.daware.io\/","https:\/\/x.com\/DawareIo","https:\/\/www.instagram.com\/daware.io\/","https:\/\/www.linkedin.com\/company\/daware-io\/","https:\/\/www.youtube.com\/channel\/UCY1UHrclDEzMjBr3ZVozUaA","https:\/\/www.crunchbase.com\/organization\/daware-io","https:\/\/www.francenum.gouv.fr\/activateurs\/dawareio"]}]}},"_links":{"self":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/pages\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":5,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/pages\/332\/revisions"}],"predecessor-version":[{"id":7337,"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/pages\/332\/revisions\/7337"}],"wp:attachment":[{"href":"https:\/\/www.daware.io\/en\/wp-json\/wp\/v2\/media?parent=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}