{"id":332,"date":"2021-05-27T17:57:56","date_gmt":"2021-05-27T15:57:56","guid":{"rendered":"https:\/\/www.daware.io\/?page_id=332"},"modified":"2024-10-26T17:22:21","modified_gmt":"2024-10-26T15:22:21","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.daware.io\/en\/blog\/","title":{"rendered":"Blog SEO, SEA, Social Ads"},"content":{"rendered":"
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Blog SEO, SEA, Social Ads<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Here you'll find all our articles covering everything from the basics to advanced techniques in SEO, paid search, social ads, webanalysis, CRO, UX... Everything you need to optimize your site and its qualified traffic.<\/p>

Contact Us<\/a> if you'd like full support in any of these areas!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tGuide ChatGPT Ads : fonctionnement, co\u00fbts, erreurs \u00e0 \u00e9viter\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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La plupart des guides publi\u00e9s sur ChatGPT Ads depuis son annonce partagent le m\u00eame d\u00e9faut : ils d\u00e9crivent un canal<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tChatGPT Ads en self-service : c’est ouvert en France\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Une semaine \u00e0 peine apr\u00e8s le lancement des publicit\u00e9s aupr\u00e8s des utilisateurs fran\u00e7ais (24 ao\u00fbt 2026), OpenAI a franchi une<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tChatGPT Ads : l’IA prend place dans le monde des annonceurs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Depuis le 24 ao\u00fbt 2026, la publicit\u00e9 a officiellement fait son entr\u00e9e dans ChatGPT en France, aux c\u00f4t\u00e9s de 30<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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SMA<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tStructuring a LinkedIn Ads campaign to generate qualified B2B leads in cybersecurity and IT\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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In a context where trust, expertise and relevance are the keys to B2B conversion, LinkedIn is positioning itself<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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SMA<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t8 Key Statistics to Optimize Your Social Networking Strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Today, social networks are one of the pillars of digital marketing. However, publishing content without analyzing its impact amounts to<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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SEO<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGoogle Core update & Spam update : nouvelles mises \u00e0 jour 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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In March 2024, Google launched two significant updates for its algorithm: the Core Update and the<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tMethods for creating and leveraging similar audiences to extend reach while maintaining relevance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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LinkedIn Ads similar audiences (\"lookalike audiences\") are a powerful lever for B2B companies seeking to increase their reach while<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tImpact of LinkedIn algorithm updates on advertising performance: Analysis of recent changes and their influence on ad visibility\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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The advertising ecosystem on LinkedIn is constantly evolving, shaped by regular updates to the platform's algorithm. For<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\"sge<\/div><\/a>\n\t\t\t\t
AI<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSearch Generative Experience (SGE): how Google's AI is redefining SEO and SEA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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With the arrival of generative artificial intelligence in Google - and Search Generative Experience (SGE) in particular - the way in which we<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t

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Blog SEO, SEA, Social Ads Here you'll find all our articles covering everything from the basics to advanced techniques in SEO, paid search, social ads, web analytics, CRO, UX... Everything you need to optimize your site and its qualified traffic. Contact us if you'd like full support in any of these areas!<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-332","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nBlog SEO, SEA, Social Ads | Daware.io<\/title>\n<meta name=\"description\" content=\"Toutes vos actualit\u00e9s digitales : d\u00e9veloppement web, acquisition de trafic, mises \u00e0 jours, formations... 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