{"id":332,"date":"2021-05-27T17:57:56","date_gmt":"2021-05-27T15:57:56","guid":{"rendered":"https:\/\/www.daware.io\/?page_id=332"},"modified":"2024-10-26T17:22:21","modified_gmt":"2024-10-26T15:22:21","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.daware.io\/en\/blog\/","title":{"rendered":"Blog SEO, SEA, Social Ads"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"332\" class=\"elementor elementor-332\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d86c21e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d86c21e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a58c1fe\" data-id=\"a58c1fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0286b8f elementor-widget elementor-widget-heading\" data-id=\"0286b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Blog SEO, SEA, Social Ads<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9576e1 elementor-widget elementor-widget-text-editor\" data-id=\"a9576e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Here you'll find all our articles covering everything from the basics to advanced techniques in SEO, paid search, social ads, webanalysis, CRO, UX... Everything you need to optimize your site and its qualified traffic.<\/p><p><a href=\"https:\/\/www.daware.io\/en\/contact\/\">Contact Us<\/a> if you'd like full support in any of these areas!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d032d79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d032d79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ff8827\" data-id=\"5ff8827\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad25472 elementor-posts--align-left elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"ad25472\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_masonry&quot;:&quot;yes&quot;,&quot;pagination_type&quot;:&quot;load_more_infinite_scroll&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9841 post type-post status-publish format-standard has-post-thumbnail hentry category-sma\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.daware.io\/en\/sma\/structuring-linkedin-ads-campaigns-to-generate-b2b-leads-in-cybersecurity\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"180\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/cyber-shield-on-laptop-front-illustration-300x180.webp\" class=\"attachment-medium size-medium wp-image-9844\" alt=\"LinkedIn Ads campaign\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/cyber-shield-on-laptop-front-illustration-300x180.webp 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/cyber-shield-on-laptop-front-illustration-1024x614.webp 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/cyber-shield-on-laptop-front-illustration-768x461.webp 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/cyber-shield-on-laptop-front-illustration-1536x922.webp 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/cyber-shield-on-laptop-front-illustration-scaled.webp 2048w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/cyber-shield-on-laptop-front-illustration-18x12.webp 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">SMA<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.daware.io\/en\/sma\/structuring-linkedin-ads-campaigns-to-generate-b2b-leads-in-cybersecurity\/\" >\n\t\t\t\tStructuring a LinkedIn Ads campaign to generate qualified B2B leads in cybersecurity and IT\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In a context where trust, expertise and relevance are the keys to B2B conversion, LinkedIn is positioning itself<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.daware.io\/en\/sma\/structuring-linkedin-ads-campaigns-to-generate-b2b-leads-in-cybersecurity\/\" aria-label=\"Read more about Structurer une campagne LinkedIn Ads pour g\u00e9n\u00e9rer des leads B2B qualifi\u00e9s en cybers\u00e9curit\u00e9 et IT\" tabindex=\"-1\" >\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9757 post type-post status-publish format-standard has-post-thumbnail hentry category-sma\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.daware.io\/en\/sma\/8-statistics-to-optimize-your-social-networking-strategy\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"247\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/A-vector-style-graph-concept-in-3d-300x247.webp\" class=\"attachment-medium size-medium wp-image-9774\" alt=\"statistics to optimize your social networking strategy\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/A-vector-style-graph-concept-in-3d-300x247.webp 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/A-vector-style-graph-concept-in-3d-1024x843.webp 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/A-vector-style-graph-concept-in-3d-768x632.webp 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/A-vector-style-graph-concept-in-3d-1536x1265.webp 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/A-vector-style-graph-concept-in-3d-scaled.webp 2048w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/03\/A-vector-style-graph-concept-in-3d-15x12.webp 15w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">SMA<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.daware.io\/en\/sma\/8-statistics-to-optimize-your-social-networking-strategy\/\" >\n\t\t\t\t8 Key Statistics to Optimize Your Social Networking Strategy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Today, social networks are one of the pillars of digital marketing. However, publishing content without analyzing its impact amounts to<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.daware.io\/en\/sma\/8-statistics-to-optimize-your-social-networking-strategy\/\" aria-label=\"Read more about 8 Statistiques Cl\u00e9s pour Optimiser votre Strat\u00e9gie sur les R\u00e9seaux Sociaux\" tabindex=\"-1\" >\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7568 post type-post status-publish format-standard has-post-thumbnail hentry category-seo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.daware.io\/en\/seo\/google-core-and-spam-update\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/03\/google-core-spam-update-seo-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-7585\" alt=\"google core &amp; spam update\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/03\/google-core-spam-update-seo-300x300.jpeg 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/03\/google-core-spam-update-seo-150x150.jpeg 150w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/03\/google-core-spam-update-seo-768x768.jpeg 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/03\/google-core-spam-update-seo-12x12.jpeg 12w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/03\/google-core-spam-update-seo.jpeg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">SEO<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.daware.io\/en\/seo\/google-core-and-spam-update\/\" >\n\t\t\t\tGoogle Core update &amp; Spam update : nouvelles mises \u00e0 jour 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In March 2024, Google launched two significant updates for its algorithm: the Core Update and the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.daware.io\/en\/seo\/google-core-and-spam-update\/\" aria-label=\"Read more about Google Core update &amp; Spam update : nouvelles mises \u00e0 jour 2026\" tabindex=\"-1\" >\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9848 post type-post status-publish format-standard has-post-thumbnail hentry category-sma\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.daware.io\/en\/sma\/methods-similar-audiences-linkedin-ads\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-300x300.webp\" class=\"attachment-medium size-medium wp-image-9851\" alt=\"similar audiences linkedin ads\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-300x300.webp 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-1024x1024.webp 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-150x150.webp 150w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-768x768.webp 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-1536x1536.webp 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention-12x12.webp 12w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/a-guy-trying-to-attract-the-crowds-attention.webp 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">SMA<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.daware.io\/en\/sma\/methods-similar-audiences-linkedin-ads\/\" >\n\t\t\t\tMethods for creating and leveraging similar audiences to extend reach while maintaining relevance\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>LinkedIn Ads similar audiences (\"lookalike audiences\") are a powerful lever for B2B companies seeking to increase their reach while<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.daware.io\/en\/sma\/methods-similar-audiences-linkedin-ads\/\" aria-label=\"Read more about M\u00e9thodes pour cr\u00e9er et tirer parti des audiences similaires afin d&rsquo;\u00e9largir sa port\u00e9e tout en maintenant la pertinence\" tabindex=\"-1\" >\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9853 post type-post status-publish format-standard has-post-thumbnail hentry category-sma\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.daware.io\/en\/sma\/impact-algorithm-linkedin-ads\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"239\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/pexels-tobias-dziuba-319638-1083792-300x239.jpg\" class=\"attachment-medium size-medium wp-image-9856\" alt=\"linkedin ads algorithm\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/pexels-tobias-dziuba-319638-1083792-300x239.jpg 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/pexels-tobias-dziuba-319638-1083792-1024x814.jpg 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/pexels-tobias-dziuba-319638-1083792-768x611.jpg 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/pexels-tobias-dziuba-319638-1083792-1536x1222.jpg 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/pexels-tobias-dziuba-319638-1083792-scaled.jpg 2048w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/04\/pexels-tobias-dziuba-319638-1083792-15x12.jpg 15w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">SMA<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.daware.io\/en\/sma\/impact-algorithm-linkedin-ads\/\" >\n\t\t\t\tImpact of LinkedIn algorithm updates on advertising performance: Analysis of recent changes and their influence on ad visibility\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The advertising ecosystem on LinkedIn is constantly evolving, shaped by regular updates to the platform's algorithm. For<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.daware.io\/en\/sma\/impact-algorithm-linkedin-ads\/\" aria-label=\"Read more about Impact des mises \u00e0 jour de l&rsquo;algorithme LinkedIn sur les performances publicitaires : Analyse des changements r\u00e9cents et de leur influence sur la visibilit\u00e9 des annonces\" tabindex=\"-1\" >\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9929 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-seo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.daware.io\/en\/seo\/ia-generative-seo-sge\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/10\/google-search-generative-experience-300x200.jpg\" class=\"attachment-medium size-medium wp-image-10065\" alt=\"sge google\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/10\/google-search-generative-experience-300x200.jpg 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/10\/google-search-generative-experience-768x512.jpg 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/10\/google-search-generative-experience-18x12.jpg 18w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/10\/google-search-generative-experience.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">AI<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.daware.io\/en\/seo\/ia-generative-seo-sge\/\" >\n\t\t\t\tSearch Generative Experience (SGE): how Google's AI is redefining SEO and SEA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>With the arrival of generative artificial intelligence in Google - and Search Generative Experience (SGE) in particular - the way in which we<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.daware.io\/en\/seo\/ia-generative-seo-sge\/\" aria-label=\"Read more about Search Generative Experience (SGE): how Google&#039;s AI is redefining SEO and SEA\" tabindex=\"-1\" >\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9588 post type-post status-publish format-standard has-post-thumbnail hentry category-ai\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.daware.io\/en\/ai\/deepseek-vs-chatgpt-duel-of-the-titans-ia\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/deepseep-vs-chatgpt-1-300x150.png\" class=\"attachment-medium size-medium wp-image-9592\" alt=\"deepseep vs chatgpt\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/deepseep-vs-chatgpt-1-300x150.png 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/deepseep-vs-chatgpt-1-1024x513.png 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/deepseep-vs-chatgpt-1-768x385.png 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/deepseep-vs-chatgpt-1-1536x769.png 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/deepseep-vs-chatgpt-1.png 2048w, https:\/\/www.daware.io\/wp-content\/uploads\/2025\/01\/deepseep-vs-chatgpt-1-18x9.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">AI<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.daware.io\/en\/ai\/deepseek-vs-chatgpt-duel-of-the-titans-ia\/\" >\n\t\t\t\tDeepSeek vs. ChatGPT: The Duel of the AI Titans\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A battle of algorithms, language models and financial strategies: DeepSeek vs ChatGPT. \ud83c\udfc1 Introduction: The Ring of<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.daware.io\/en\/ai\/deepseek-vs-chatgpt-duel-of-the-titans-ia\/\" aria-label=\"Read more about DeepSeek vs. ChatGPT: The Duel of the AI Titans\" tabindex=\"-1\" >\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9191 post type-post status-publish format-standard has-post-thumbnail hentry category-seo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.daware.io\/en\/seo\/structured-data\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/donnees-structurees-seo-300x300.png\" class=\"attachment-medium size-medium wp-image-9195\" alt=\"structured data SEO\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/donnees-structurees-seo-300x300.png 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/donnees-structurees-seo-150x150.png 150w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/donnees-structurees-seo-768x768.png 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/donnees-structurees-seo-12x12.png 12w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/donnees-structurees-seo.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">SEO<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.daware.io\/en\/seo\/structured-data\/\" >\n\t\t\t\tStructured data in SEO: boost your natural referencing\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Search engine optimization (SEO) is constantly evolving, especially with Google's Search Generative Experience (SGE), which redefines<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.daware.io\/en\/seo\/structured-data\/\" aria-label=\"Read more about Structured data in SEO: boost your natural search engine optimization\" tabindex=\"-1\" >\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8867 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-sea category-seo\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.daware.io\/en\/ai\/acquisition-trends-digital-marketing-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"171\" src=\"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025-300x171.jpeg\" class=\"attachment-medium size-medium wp-image-8870\" alt=\"digital marketing trend 2025\" srcset=\"https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025-300x171.jpeg 300w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025-1024x585.jpeg 1024w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025-768x439.jpeg 768w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025-1536x878.jpeg 1536w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025-18x10.jpeg 18w, https:\/\/www.daware.io\/wp-content\/uploads\/2024\/11\/tendance-acquisition-digitale-2025.jpeg 1792w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">AI<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.daware.io\/en\/ai\/acquisition-trends-digital-marketing-2025\/\" >\n\t\t\t\tLes tendances d&rsquo;acquisition digitale \u00e0 ne pas manquer en 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Digital marketing continues to evolve at a dizzying pace, driven by technological advances, changing consumer expectations and the need to adapt to new technologies.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.daware.io\/en\/ai\/acquisition-trends-digital-marketing-2025\/\" aria-label=\"Read more about Les tendances d&rsquo;acquisition digitale \u00e0 ne pas manquer en 2026\" tabindex=\"-1\" >\n\t\t\tDiscover \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"11\" data-next-page=\"https:\/\/www.daware.io\/wp-json\/wp\/v2\/pages\/332\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Blog SEO, SEA, Social Ads Here you'll find all our articles covering everything from the basics to advanced techniques in SEO, paid search, social ads, web analytics, CRO, UX... Everything you need to optimize your site and its qualified traffic. Contact us if you'd like full support in any of these areas!<\/p>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-332","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog SEO, SEA, Social Ads | Daware.io<\/title>\n<meta name=\"description\" content=\"Toutes vos actualit\u00e9s digitales : d\u00e9veloppement web, acquisition de trafic, mises \u00e0 jours, formations... 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